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Shoplazza

“Can a cross-border e-commerce SaaS platform built for Asian DTC merchants become the financial and operational backbone for global SMB commerce by embedding payments, lending, BNPL, tax, and insurance natively?”

Founded2017
HQMarkham, Ontario, Canada
IndustryVertical SaaS / E-commerce
The story

Founded in 2017 as a Chinese-origin global e-commerce SaaS platform targeting DTC brands going cross-border, Shoplazza positioned itself as a Shopify alternative especially popular with Asia-Pacific merchants expanding globally. From 2022 onward, Shoplazza systematically embedded financial services into its platform — starting with Shoplazza Payments (built on Stripe), then layering in revenue-based financing (Choco Up, Clearco), BNPL (Afterpay, Klarna), shipping insurance (Seel), and tax automation (Avalara), evolving from a pure SaaS commerce platform toward a more comprehensive financial OS for cross-border e-commerce merchants.

Last 12 months
2024-04
2025-03
Product timeline
2017
Shoplazza founded in July 2017 as a SaaS e-commerce platform targeting global DTC merchants, with affiliates in Hong Kong and Shenzhen.· pivot
2022
Launched Shoplazza Payments (powered by Stripe) as a one-stop payment solution for merchants, covering online and offline e-commerce.· banking
2022
Partnered with Choco Up (revenue-based financing) and Clearco as first embedded lending/capital partners for merchants.· lending
2022
Integrated Avalara for automated real-time tax calculation for Shoplazza Pro merchants.· banking
2024
Announced global partnership with Afterpay/Clearpay to offer Buy Now, Pay Later payment options across US, Australia, New Zealand, Canada, and UK.· lending
2024
Partnered with Klarna to accelerate merchants' globalisation and expand BNPL options.· lending
The stack
4 layers disclosed in Shoplazza’s embedded-finance stack
Payments / PSP
StripeAirwallexShoplazza Payments (self-operated, powered by Stripe)
Lending
in the full report
Unified APIs
in the full report
FX & payouts
in the full report
Accounting gap: minor
6 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.