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Rutter

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“Can a unified API become the connective infrastructure for embedded finance and agentic commerce inside ERPs?”

Founded2019
HQSan Francisco, California, USA (also NYC office)
FoundersPeter Zhou, Eric Yu
Total raised~$28.5M disclosed
Latest roundSeries A, 2022
IndustryInfrastructure / Unified API
The story

Founded 2019 as 'Plaid for commerce' — a unified e-commerce data API. Expanded from commerce into accounting, payments, ads, and bank feeds APIs to become the unified integration layer for B2B fintech. Recent 2024-2025 pivot toward Embedded ERP and Agentic Commerce positions Rutter as infrastructure for AI-driven financial workflows and native ERP-embedded fintech products, rather than just a data pipe.

Last 12 months
2025
2025
2025
Product timeline
2019
Founded by Peter Zhou and Eric Yu; went through Y Combinator S19· founding
2021
Emerged from stealth with $1.5M seed as 'Plaid for commerce' — unified e-commerce API· product
2022
Raised $27M Series A led by a16z; expanded to accounting and payments APIs· product
2023
Achieved SOC 2 Type II compliance· compliance
2024
Launched Bank Feeds API and Supplier Enablement with AI card acceptance· product
2025
Launched Rutter Embedded ERP and Agentic Commerce products· product
The stack
2 layers disclosed in Rutter’s embedded-finance stack
Unified APIs
Rutter (self-operated)
Accounting
in the full report
Accounting gap: none
33 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Rutter — frequently asked

Which accounting software does Rutter integrate with?

Rutter integrates with QuickBooks Online, QuickBooks Desktop, NetSuite, Sage Intacct, Xero, Microsoft Dynamics 365 Business Central, Microsoft Dynamics 365 F&O, FreshBooks and 25 others.

What is Rutter's embedded finance stack?

The Embedded Finance Index 2026 maps 2 layers in Rutter's stack: Unified APIs (Rutter (self-operated)); Accounting (QuickBooks Online, QuickBooks Desktop, NetSuite, Sage Intacct and 29 others).

Who founded Rutter?

Rutter was founded by Peter Zhou and Eric Yu and is founded in 2019, headquartered in San Francisco, California, USA (also NYC office).

How much funding has Rutter raised?

Rutter has raised ~$28.5M disclosed in total (latest round: Series A, 2022).

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