Rutter
Also a provider — view Rutter’s profile →“Can a unified API become the connective infrastructure for embedded finance and agentic commerce inside ERPs?”
Founded2019
HQSan Francisco, California, USA (also NYC office)
FoundersPeter Zhou, Eric Yu
Total raised~$28.5M disclosed
Latest roundSeries A, 2022
IndustryInfrastructure / Unified API
The story
Founded 2019 as 'Plaid for commerce' — a unified e-commerce data API. Expanded from commerce into accounting, payments, ads, and bank feeds APIs to become the unified integration layer for B2B fintech. Recent 2024-2025 pivot toward Embedded ERP and Agentic Commerce positions Rutter as infrastructure for AI-driven financial workflows and native ERP-embedded fintech products, rather than just a data pipe.
Product timeline
2019
Founded by Peter Zhou and Eric Yu; went through Y Combinator S19· founding
2021
Emerged from stealth with $1.5M seed as 'Plaid for commerce' — unified e-commerce API· product
2022
Raised $27M Series A led by a16z; expanded to accounting and payments APIs· product
2023
Achieved SOC 2 Type II compliance· compliance
2024
Launched Bank Feeds API and Supplier Enablement with AI card acceptance· product
2025
Launched Rutter Embedded ERP and Agentic Commerce products· product
The stack
2 layers disclosed in Rutter’s embedded-finance stack
Unified APIs
Accounting
in the full report
Accounting gap: none
33 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.