← State of Embedded Finance 2026

Woohoo

“Can Pine Labs scale India's leading gift card marketplace into a broader prepaid/gifting embedded finance channel for enterprises and consumers?”

HQBangalore, India
IndustryE-commerce / Gift cards
The story

Woohoo is India's first dedicated gift card marketplace, originally launched by Qwikcilver Solutions. Following Pine Labs' acquisition of Qwikcilver in 2019, Woohoo operates as the consumer-facing gift card storefront of Pine Labs Limited, distributing 600+ brand gift cards across 25+ categories. The site explicitly bills itself as 'a trusted brand from Pine Labs.'

Last 12 months
—
Product timeline
0
Launched as India's first dedicated gift card store under Qwikcilver· pivot
2019
Pine Labs acquired Qwikcilver (parent of Woohoo)· acquisition
The stack
Payments / PSP
Woohoo gift cards (self-operated)Pine Labs (parent / in-house)
Lending
No-Cost EMI on E-Gift Cards (credit card EMI at checkout)
Accounting gap: none