“Can Pine Labs scale India's leading gift card marketplace into a broader prepaid/gifting embedded finance channel for enterprises and consumers?”
Woohoo is India's first dedicated gift card marketplace, originally launched by Qwikcilver Solutions. Following Pine Labs' acquisition of Qwikcilver in 2019, Woohoo operates as the consumer-facing gift card storefront of Pine Labs Limited, distributing 600+ brand gift cards across 25+ categories. The site explicitly bills itself as 'a trusted brand from Pine Labs.'
Woohoo processes payments through Woohoo gift cards (self-operated) and Pine Labs (parent / in-house).
The Embedded Finance Index 2026 maps 2 layers in Woohoo's stack: Payments / PSP (Woohoo gift cards (self-operated) and Pine Labs (parent / in-house)); Lending (No-Cost EMI on E-Gift Cards (credit card EMI at checkout)).
Woohoo is headquartered in Bangalore, India.
Get a read on where your own stack stands against Woohoo and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.