Woohoo
“Can Pine Labs scale India's leading gift card marketplace into a broader prepaid/gifting embedded finance channel for enterprises and consumers?”
HQBangalore, India
IndustryE-commerce / Gift cards
The story
Woohoo is India's first dedicated gift card marketplace, originally launched by Qwikcilver Solutions. Following Pine Labs' acquisition of Qwikcilver in 2019, Woohoo operates as the consumer-facing gift card storefront of Pine Labs Limited, distributing 600+ brand gift cards across 25+ categories. The site explicitly bills itself as 'a trusted brand from Pine Labs.'
Last 12 months
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Product timeline
0
Launched as India's first dedicated gift card store under Qwikcilver· pivot
2019
Pine Labs acquired Qwikcilver (parent of Woohoo)· acquisition
The stack
2 layers disclosed in Woohoo’s embedded-finance stack
Payments / PSP
Woohoo gift cards (self-operated)Pine Labs (parent / in-house)
Lending
in the full report
Accounting gap: none
1 more provider across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.