Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 13 companies across 1 category.
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PayU emerged from Naspers' roll-up of regional payment gateways into a single brand in 2014, becoming Prosus/Naspers' fintech arm. After divesting its global payments business in 2023, PayU refocused on emerging markets — India, LatAm, Africa, CEE — combining payment acceptance with embedded credit products (BNPL, MCA via YouLend, PayU Finance NBFC lending in India). The strategic question is whether a regional emerging-markets payments+credit player can outcompete global PSPs locally.
Full dossier: PayU’s own stack, layer by layer →Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #32 of 528 in PSP — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/payu/install" width="1" height="1" alt="" style="display:none">13 companies are linked to PayU in the Embedded Finance Index 2026, through their own public disclosures or PayU's published customer list, including Justt, HDFC Bank, Bash, Juspay, Alegra, Bind ERP, Allegro Pay, Mesfix, Briskpe, Tally Solutions and 2 others.
PayU is an embedded-finance provider in PSP. It ranks #32 of 528 PSP providers by linked companies.
The most-named PSP alternatives to PayU are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), Checkout.com (114 buyers), Worldpay (88 buyers) and Mollie (63 buyers).
PayU was founded by Jose Velez, Martin Schrimpff, Arjan Bakker, Grzegorz Brochocki, Nitin Gupta, Shailaz Nag and Narendra Nandal and is founded in 2002, headquartered in Hoofddorp, Netherlands.
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