Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 3 categories.
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Payfare was founded as a gig-economy-focused digital banking and instant payout company, initially targeting large on-demand platforms like Lyft, Uber, and DoorDash. The company embedded bank accounts, debit cards, and earned wage access directly into these platforms' worker experiences, using Stride Bank N.A. as its US sponsor bank and i2c as its payments processing backbone. After listing on the TSX (ticker: PAY), Payfare was acquired by Fiserv, which now markets the product suite as 'Payfare from Fiserv' — repositioning it as a turnkey embedded finance solution for any platform needing to embed worker payouts and digital banking.
Other BaaS providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #124 of 340 in BaaS — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/payfare/install" width="1" height="1" alt="" style="display:none">3 companies are linked to Payfare in the Embedded Finance Index 2026, through their own public disclosures or Payfare's published customer list, including Lyft Cash Rewards, Xtm and Lyft.
Payfare is an embedded-finance provider in BaaS, EWA and Card Issuing. It ranks #124 of 340 BaaS providers by linked companies.
The most-named BaaS alternatives to Payfare are Evolve Bank & Trust (71 buyers), Sutton Bank (63 buyers), Cross River (56 buyers), Pathward (48 buyers), ClearBank (39 buyers) and Thread Bank (35 buyers).
Payfare is headquartered in Toronto, Ontario, Canada.
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