Kount
Also a provider — view Kount’s profile →“Can device intelligence and identity trust signals sit at the middle of every payment, login, and account-opening decision across Equifax's global data footprint?”
Founded2007
HQBoise, Idaho, USA
Latest roundAcquired by Equifax (2021)
Valuation$640M acquisition price
IndustryInfrastructure / Fraud & Identity
The story
Founded 2007 as a fraud-detection SaaS for e-commerce, Kount evolved into a broader identity trust platform covering payments fraud, account takeover, and chargeback management. Acquired by Equifax in 2021 for ~$640M, Kount became the core of Equifax's Identity & Fraud business unit within Information Solutions. The company now operates as 'Kount, an Equifax company,' with its fraud, device intelligence, and chargeback tools (including the acquired Midigator) integrated into Equifax's global data and analytics infrastructure.
Product timeline
2007
Founded in Boise, Idaho as a fraud detection platform for e-commerce merchants.· founding
2015
Raised private equity round.· funding
2021
Acquired by Equifax for approximately $640M.· acquisition
2023
Launched Kount 360 platform, unifying identity trust and fraud prevention services.· product
2024
Midigator (chargeback management) billing migrated onto Kount's Billing Revenue Management platform post-acquisition integration.· product
Acquisitions
The stack
3 layers disclosed in Kount’s embedded-finance stack
Banking / BaaS
Card network
in the full report
KYC
in the full report
Accounting gap: none
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.