“Can device intelligence and identity trust signals sit at the middle of every payment, login, and account-opening decision across Equifax's global data footprint?”
Founded 2007 as a fraud-detection SaaS for e-commerce, Kount evolved into a broader identity trust platform covering payments fraud, account takeover, and chargeback management. Acquired by Equifax in 2021 for ~$640M, Kount became the core of Equifax's Identity & Fraud business unit within Information Solutions. The company now operates as 'Kount, an Equifax company,' with its fraud, device intelligence, and chargeback tools (including the acquired Midigator) integrated into Equifax's global data and analytics infrastructure.
Kount uses Equifax (parent) and footprint for KYC and identity verification.
Kount is founded in 2007 and headquartered in Boise, Idaho, USA.
Kount's acquisitions include Midigator (2021).
Get a read on where your own stack stands against Kount and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.