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Kabbage

Provider
Lending

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.

kabbage.com ↗Also analysed as a company — its own stack →
CategoriesLending
Rank#105 of 259 in Lending
Buyers2 companies
HeadquartersAtlanta, Georgia, United States
Founded2009
FoundersRob Frohwein, Kathryn Petralia, Marc Gorlin
Raised$2.5B (equity + debt)

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Founders & story · from Kabbage’s own dossier

Kabbage was founded in 2009 as one of the first fintech lenders to use real-time business data (bank accounts, QuickBooks, PayPal, Square, Amazon, eBay, Stripe) to underwrite SMB credit lines up to $250K, funding over $16B by 2020. In 2020, hit hard by COVID's impact on SMB lending, Kabbage was acquired by American Express for ~$850M — the pre-existing loan portfolio was spun off as KServicing while Amex took the team, tech, and product IP. The platform has since been folded into American Express Business Blueprint, offering checking, payments, cash flow analytics, and lines of credit to Amex's SMB base.

Latest round: Acquired by American Express (2020)
Full dossier: Kabbage’s own stack, layer by layer →
Who uses Kabbage
2 companies disclose Kabbage in their stack
SageAzlo
Buyer mix · 2 of 2 classified
Fintech / SMB banking · 1Horizontal SaaS / Accounting · 1
UK · 1US · 1
What the disclosures say
Sage
“A historical Sage nexus page documents a formal partnership with Kabbage for SMB loans ($2,000–$100,000).”
Azlo
“prweb.com (May 2019): 'Azlo and Kabbage Collaborate to Power Automated Small Business Lending Program Mission Street Capital' — loans up to $250,000 to Azlo customers via Kabbage.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Kabbage? Claim this profile above to unlock your own full list.
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What Kabbage runs on · from its own dossier
The third-party providers Kabbage itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Kabbage.
Open Banking
Plaid
Full dossier with evidence for each layer →
Alternatives to Kabbage

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Affirm64 buyers →Klarna54 buyers →YouLend45 buyers →Mambu36 buyers →Stripe Capital33 buyers →Wisetack27 buyers →Liberis21 buyers →finmid17 buyers →
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Ranked #105 of 259 in Lending — Embedded Finance Index 2026
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Kabbage — frequently asked

Which companies use Kabbage?

2 companies disclose Kabbage in their stack in the Embedded Finance Index 2026, including Sage and Azlo.

What does Kabbage do?

Kabbage is an embedded-finance provider in Lending. It ranks #105 of 259 Lending providers by disclosed buyers.

What are the alternatives to Kabbage?

The most-disclosed Lending alternatives to Kabbage are Affirm (64 buyers), Klarna (54 buyers), YouLend (45 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).

Who founded Kabbage?

Kabbage was founded by Rob Frohwein, Kathryn Petralia and Marc Gorlin and is founded in 2009, headquartered in Atlanta, Georgia, United States.

How much funding has Kabbage raised?

Kabbage has raised $2.5B (equity + debt) in total.

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