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Sage

“Can Sage transform its legacy accounting software empire into an integrated financial OS for SMBs and mid-market businesses by embedding payments, lending, tax, and AI natively into its ERP products?”

Founded1981
HQNewcastle upon Tyne, England, UK
FoundersDavid Goldman, Paul Muller, Graham Wylie
Total raisedPublic (LSE: SGE)
Latest roundIPO (London Stock Exchange)
IndustryHorizontal SaaS / Accounting
The story

Founded in 1981 as a UK-focused small business accounting software provider, Sage expanded globally over four decades to become one of the world's largest enterprise software companies. The $850M acquisition of Intacct in 2017 marked Sage's decisive pivot to cloud-first financial management for mid-market and enterprise customers. Sage has steadily embedded fintech services — payments (GoCardless, Stripe), tax compliance (Avalara), SMB lending, and spend management (Soldo) — directly into its accounting and ERP products, positioning itself as a financial OS for SMBs and mid-market companies rather than a standalone accounting tool.

Last 12 months
2025-01
In the January 2025 recap →
2026-07
In the July 2026 recap →
2023-09-01
In the September 2023 recap →
Product timeline
1981
Founded in Newcastle upon Tyne as an accounting software company for small businesses.· pivot
1999
Sage Intacct (then 'Intacct') founded as a cloud financial management and accounting SaaS platform.· banking
2017
Sage Group acquired Intacct for $850M to build out cloud financial management offerings, renaming it Sage Intacct.· acquisition
2018
Sage launched integrated payment solutions and financial services partnership programme including Kabbage for SMB lending.· lending
2023
Sage expanded AI-powered capabilities across Sage Business Cloud, Sage Intacct, and other products.· pivot
The stack
5 layers disclosed in Sage’s embedded-finance stack
Payments / PSP
StripeGoCardlessPayPal
Lending
in the full report
Open banking
in the full report
Unified APIs
in the full report
Accounting
in the full report
Accounting gap: none
22 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Sage — frequently asked

Who is Sage's payment processor?

Sage processes payments through Stripe, GoCardless and PayPal.

Who provides Sage's lending?

Sage's lending and capital products are provided by Kabbage.

Which open banking provider does Sage use?

Sage connects to bank accounts through GoCardless.

Which accounting software does Sage integrate with?

Sage integrates with QuickBooks, Xero, NetSuite, Shopify, PayPal, Stripe, GoCardless, Gusto and 5 others.

What is Sage's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Sage's stack: Payments / PSP (Stripe, GoCardless and PayPal); Lending (Kabbage, SMB working capital loans, Multi-lender business funding, Grants matching and 1 other); Open banking (GoCardless); Unified APIs (Rutter, Codat and Apideck); Accounting (QuickBooks, Xero, NetSuite, Shopify and 9 others).

Who founded Sage?

Sage was founded by David Goldman, Paul Muller and Graham Wylie and is founded in 1981, headquartered in Newcastle upon Tyne, England, UK.

How much funding has Sage raised?

Sage has raised Public (LSE: SGE) in total (latest round: IPO (London Stock Exchange)).

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