Sage
Also a provider — view Sage’s profile →“Can Sage transform its legacy accounting software empire into an integrated financial OS for SMBs and mid-market businesses by embedding payments, lending, tax, and AI natively into its ERP products?”
Founded in 1981 as a UK-focused small business accounting software provider, Sage expanded globally over four decades to become one of the world's largest enterprise software companies. The $850M acquisition of Intacct in 2017 marked Sage's decisive pivot to cloud-first financial management for mid-market and enterprise customers. Sage has steadily embedded fintech services — payments (GoCardless, Stripe), tax compliance (Avalara), SMB lending, and spend management (Soldo) — directly into its accounting and ERP products, positioning itself as a financial OS for SMBs and mid-market companies rather than a standalone accounting tool.