Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 8 companies across 1 category.
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Originally launched as Android Pay in 2015 for NFC contactless payments, Google merged its wallet and tap-to-pay products into Google Pay in 2018. A 2020 relaunch attempted to deepen the product into a consumer financial super-app with P2P transfers, a balance wallet, and Plex bank accounts (later cancelled). The platform pivoted toward emerging markets—particularly India—where it became a leading UPI payment app and in 2023 began embedding third-party lending from banks directly into the app. In the US, the balance card product is being wound down in 2026, signaling a retreat from full banking features in favour of Google Pay's role as a payment credential and wallet aggregator.
Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/google-pay/install" width="1" height="1" alt="" style="display:none">8 companies are linked to Google Pay in the Embedded Finance Index 2026, through their own public disclosures or Google Pay's published customer list, including PKO Bank Polski, Ozow, Kotak, Cellpoint, Google Pixel, Turkish Airlines, Itcard and Google.
Google Pay is an embedded-finance provider in PSP. It ranks #48 of 528 PSP providers by linked companies.
The most-named PSP alternatives to Google Pay are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), Checkout.com (114 buyers), Worldpay (88 buyers) and Mollie (63 buyers).
Google Pay is founded in 2015 and headquartered in Mountain View, California, USA.
Google Pay has raised $1.7B in total.
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