Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 10 companies across 1 category.
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Originally launched as Android Pay in 2015 for NFC contactless payments, Google merged its wallet and tap-to-pay products into Google Pay in 2018. A 2020 relaunch attempted to deepen the product into a consumer financial super-app with P2P transfers, a balance wallet, and Plex bank accounts (later cancelled). The platform pivoted toward emerging markets—particularly India—where it became a leading UPI payment app and in 2023 began embedding third-party lending from banks directly into the app. In the US, the balance card product is being wound down in 2026, signaling a retreat from full banking features in favour of Google Pay's role as a payment credential and wallet aggregator.
Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for Google Pay’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
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<img src="https://www.embeddedfinanceindex.com/api/badge/google-pay/install" width="1" height="1" alt="" style="display:none">10 companies disclose Google Pay in their stack in the Embedded Finance Index 2026, including Google Executive, PKO Bank Polski, Ozow, Kotak, Cellpoint, Google Pixel, Turkish Airlines, Itcard, Google and Apple Pay Google Pay.
Google Pay is an embedded-finance provider in PSP. It ranks #39 of 538 PSP providers by disclosed buyers.
The most-disclosed PSP alternatives to Google Pay are Stripe (783 buyers), Adyen (278 buyers), PayPal (153 buyers), Checkout.com (113 buyers), Worldpay (89 buyers) and Mollie (64 buyers).
Google Pay is founded in 2015 and headquartered in Mountain View, California, USA.
Google Pay has raised $1.7B in total.
Get a read on where your own stack stands against Google Pay and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.