Cash App
ProviderEmbedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
CategoriesPSP
Rank#204 of 510 in PSP
Buyers2 companies
HeadquartersSan Francisco, California, USA
Founded2013
OwnerBlock
RegulatoryApplication filed · National trust bank
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Founders & story · from Cash App’s own dossier
Founded in 2013 as a simple P2P money-transfer tool by Square, Inc., Cash App progressively layered financial products—Bitcoin (2018), a debit card (2019), fractional stock investing (2020), and short-term consumer loans—to become a full consumer financial services platform. The acquisition of Credit Karma Tax in 2020 added free tax filing, and the approval of Square Financial Services, Inc. as an FDIC-insured industrial bank in 2021 gave Block in-house lending and deposit infrastructure rather than sole reliance on BaaS partners. By 2025–2026, Cash App's embedded finance strategy has shifted firmly toward lending, integrating Afterpay BNPL into its debit card and extending pay-over-time to P2P transfers, positioning it as an AI-driven consumer lending hub.
Latest round: Post-IPO (parent Block, Inc. NYSE: SQ)
Recent developments
- 2025-03Square Financial Services, Inc. received FDIC approval to offer Cash App Borrow consumer loans nationwide. source ↗
- 2025-Q4Afterpay and Cash App launched the Cash App Visa Debit Flex Card, enabling pay-over-time at any Visa-accepting merchant via Sutton Bank and The Bancorp Bank, N.A. source ↗
- 2026-04Cash App became first major US finance app to offer pay-over-time for P2P money transfers. source ↗
- 2026-05Block's Q1 2026 earnings highlighted AI-driven underwriting, expanded BNPL and embedded lending at Cash App as core growth strategy post-restructuring. source ↗
Ownership
Part of
Block.
Charter application · Application filed
Builders Bank & Trust, N.A. · National trust bank · OCC · Sioux Falls, SD · filed 2026-09-04.
Application filed · filed 2026-09-04
Uninsured, non-depository trust bank for bitcoin and digital-asset custody, riskless-principal execution and stablecoin settlement — a second charter alongside Square Financial Services (Utah ILC), replacing 50+ state MTL and virtual-currency licences. Announced 2026-09-08.
Who uses Cash App
2 companies disclose Cash App in their stack
Buyer mix · 2 of 2 classified
Fintech / SMB banking · 1Marketplace / Two-sided · 1
The complete buyer list and each company’s full embedded-finance stack are in the
Embedded Finance Index report. Represent Cash App? Claim this profile above to unlock your own full list.
Sample distribution — illustrative only, not Cash App’s actual buyers.
🇺🇸 United States · 40🇬🇧 United Kingdom · 22🇩🇪 Germany · 14🇮🇳 India · 12🇫🇷 France · 9🇸🇬 Singapore · 7🇦🇺 Australia · 6🇧🇷 Brazil · 5+2 more
What Cash App runs on · from its own dossier
The third-party providers Cash App itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Cash App.
Alternatives to Cash App
Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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