“Can a Gen Z social resale marketplace scale into a full commerce platform under Etsy's ownership?”
Founded 2011 in Italy and re-launched in London in 2013, Depop built a mobile-first Instagram-style resale marketplace for Gen Z fashion. After a $62M Series C in 2019, Etsy acquired the company in 2021 for $1.625B to anchor its Gen Z / secondhand strategy. Depop operates its own marketplace payments product (Depop Payments) powered by Stripe, and in 2025 opened a partner Selling API to plug third-party inventory tools into its platform.
Depop discloses Stripe (Depop Payments) as its banking provider, according to the Embedded Finance Index 2026.
Depop does not disclose a bank charter of its own; its banking services are provided through Stripe (Depop Payments).
Depop processes payments through Stripe and Cash App. Disclosed money-movement rails: ACH.
Depop uses Stripe Identity for KYC and identity verification.
Depop uses Stripe for FX and cross-border payouts.
The Embedded Finance Index 2026 maps 5 layers in Depop's stack: Payments / PSP (Stripe and Cash App); Money movement (ACH); Banking / BaaS (Stripe (Depop Payments)); KYC (Stripe Identity); FX & payouts (Stripe).
Depop is founded in 2011 and headquartered in London, UK.
Depop has raised $100M+ (pre-acquisition) in total (latest round: Acquired by Etsy, 2021; valuation: $1.625B (Etsy acquisition, 2021)).
Get a read on where your own stack stands against Depop and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.