Bank tracked in the Embedded Finance Index. Named by 2 companies, most often as their lending partner.
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2 companies name Banco Original in their stack. The most common role is lending partner (2). A company can use the same bank for more than one thing.
Founded 2011 as J&F Group's banking arm, Banco Original made an early bet on digital — launching one of Brazil's first fully digital accounts and pioneering chatbot banking via WhatsApp/Messenger in 2016, followed by a BaaS platform in 2019. By 2024, however, the bank executed a major strategic pivot: exiting the retail (PF) segment entirely and migrating individual customers to PicPay, refocusing exclusively on wholesale banking (Corporate, Agronegócio, Middle-market). The 2024–2025 period has been about restructuring, capital strengthening (R$1bn in subordinated debt), and run-off of legacy retail exposures.
Other banks named for Lending in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for Banco Original’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
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alt="Ranked #78 of 255 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/banco-original/install" width="1" height="1" alt="" style="display:none">2 companies are linked to Banco Original in the Embedded Finance Index 2026, through their own public disclosures or Banco Original's published customer list, including Original and PicPay.
Banco Original is a bank. Companies in the Embedded Finance Index 2026 name it as their lending partner (2), banking-as-a-service (1) and sponsor bank (1).
The most-named Lending alternatives to Banco Original are Cross River (10 buyers), WebBank (10 buyers), Celtic Bank (6 buyers), Lead Bank (5 buyers), Banco Bradesco (4 buyers) and First National Bank of Omaha (3 buyers).
Banco Original is founded in 2011 and headquartered in São Paulo, Brazil.
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