“Can PicPay become Brazil's financial super-app by stacking its own bank, acquiring, lending, investments, insurance, and cross-border onto a 67M-user consumer base?”
PicPay started as a P2P payments wallet in Brazil and has steadily evolved into a full-stack digital bank. By 2024 it had stood up its own multi-bank entity (PicPay Bank Banco Múltiplo S.A.) and began issuing credit cards directly, transitioning away from operating purely through partner bank Banco Original. In 2025 it expanded internationally with USD/EUR Global Accounts powered by AstroPay, signaling a strategy to be a one-stop financial super-app for 67M+ Brazilians spanning consumer banking, SMB acquiring, lending, insurance, investments, and cross-border.