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AffiniPay

Provider
PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.

affinipay.com ↗Also analysed as a company — its own stack →
CategoriesPSP
Rank#196 of 538 in PSP
Buyers2 companies
HeadquartersAustin, TX
Founded2005

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Founders & story · from AffiniPay’s own dossier

Founded in 2005 as a payment processor for professional services, AffiniPay built vertical-specific payment brands (LawPay for legal, CPACharge for accounting). After a series of acquisitions in legal technology (MyCase, CasePeer, DocketWise), the company evolved into a full practice management and embedded fintech platform. In 2019 it migrated to Adyen for Platforms and launched BNPL via Affirm, signaling a move beyond pure payments into broader financial products. In 2024-2025, the company added card issuing (Marqeta-powered LawPay Visa SMB card) and rebranded its corporate entity to '8am', positioning itself as a comprehensive professional-services OS rather than a payments company.

Latest round: Debt
Recent developments
  • 2024-02Marqeta announced partnership with AffiniPay to power the LawPay Visa SMB revolving credit card embedded in MyCase (MyCase Smart Spend). source ↗
  • 2025-12Privacy policy updated under the new '8am' brand name, with AffiniPay operating as a sub-brand of 8am, LLC. source ↗
Full dossier: AffiniPay’s own stack, layer by layer →
Who uses AffiniPay
2 companies disclose AffiniPay in their stack
WildApricotGrowthZone
Buyer mix · 2 of 2 classified
Vertical SaaS / Associations · 1Vertical SaaS / Membership Management · 1
Canada · 1US · 1
What the disclosures say
WildApricot
“wildapricot.com/personify-payments: 'Personify Payments is WildApricot's integrated payment processing system... powered by AffiniPay'.”
GrowthZone
“GrowthZone helpdesk explicitly states 'GrowthZone Pay uses Stripe as the credit card processor.' Supported processors list: GrowthZone Pay (Stripe), Authorize.net, NAR eCommerce, AffiniPay (LawPay/ClientPay/CPACharge).”
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What AffiniPay runs on · from its own dossier
The third-party providers AffiniPay itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose AffiniPay.
PSP
Adyen for Platforms
Card Issuing
Marqeta
Lending
Affirm
Full dossier with evidence for each layer →
Alternatives to AffiniPay

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe782 buyers →Adyen278 buyers →PayPal153 buyers →Checkout.com113 buyers →Worldpay89 buyers →Mollie64 buyers →Braintree56 buyers →checkout56 buyers →
Share this rank

An embeddable badge for AffiniPay’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #196 of 538 in PSP — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/affinipay?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/affinipay.svg"
       alt="Ranked #196 of 538 in PSP — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/affinipay/install" width="1" height="1" alt="" style="display:none">

AffiniPay — frequently asked

Which companies use AffiniPay?

2 companies disclose AffiniPay in their stack in the Embedded Finance Index 2026, including WildApricot and GrowthZone.

What does AffiniPay do?

AffiniPay is an embedded-finance provider in PSP. It ranks #196 of 538 PSP providers by disclosed buyers.

What are the alternatives to AffiniPay?

The most-disclosed PSP alternatives to AffiniPay are Stripe (782 buyers), Adyen (278 buyers), PayPal (153 buyers), Checkout.com (113 buyers), Worldpay (89 buyers) and Mollie (64 buyers).

Where is AffiniPay headquartered?

AffiniPay is founded in 2005 and headquartered in Austin, TX.

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