← Embedded Finance Index 2026

Affinipay

“Can a vertical payments company become the full financial and practice management OS for legal, accounting, and professional services firms?”

Founded2005
HQAustin, TX
Latest roundDebt
IndustryVertical SaaS / Legal
The story

Founded in 2005 as a payment processor for professional services, AffiniPay built vertical-specific payment brands (LawPay for legal, CPACharge for accounting). After a series of acquisitions in legal technology (MyCase, CasePeer, DocketWise), the company evolved into a full practice management and embedded fintech platform. In 2019 it migrated to Adyen for Platforms and launched BNPL via Affirm, signaling a move beyond pure payments into broader financial products. In 2024-2025, the company added card issuing (Marqeta-powered LawPay Visa SMB card) and rebranded its corporate entity to '8am', positioning itself as a comprehensive professional-services OS rather than a payments company.

Last 12 months
2024-02
2025-12
Product timeline
2005
Founded as AffiniPay, focused on payment processing technology for professional services merchants.· payments
2019
Migrated from legacy payment providers to Adyen for Platforms to power embedded payments; Christian Fadel joined as CFO.· payments
2019
Launched 'Pay Later' buy-now-pay-later product via Affirm integration, enabling law and accounting firms to offer installment payment options.· lending
2024
Announced partnership with Marqeta to power the LawPay Visa SMB revolving credit card embedded in MyCase as 'MyCase Smart Spend'.· card
2025
Rebranded corporate parent entity from AffiniPay to '8am', consolidating brands including LawPay, CPACharge, MyCase, CasePeer, DocketWise, and ClientPay.· pivot
The stack
4 layers disclosed in Affinipay’s embedded-finance stack
Payments / PSP
Adyen for Platforms
Card issuing
in the full report
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
5 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.