“Can a Lithuanian EMI turn its Mastercard principal membership into a pan-European issuing-as-a-service platform while running a consumer neobank on the same rails?”
Founded 2018 by G2A co-founder Dawid Rożek as a Lithuanian EMI targeting online shoppers and e-commerce businesses. Public launch delayed to Nov 2020 due to COVID. Has since evolved from a consumer neobank / cashback shopping app into a dual-track fintech: a consumer multi-currency wallet plus a B2B embedded-finance platform offering BIN sponsorship, virtual card issuing, and multi-currency accounts — positioning itself as a Mastercard principal member selling issuing-as-a-service to other companies.
ZEN.COM discloses UAB ZEN.COM (in-house) and Zen UK Limited (in-house) as its banking providers, according to the Embedded Finance Index 2026.
ZEN.COM does not disclose a bank charter of its own; its banking services are provided through UAB ZEN.COM (in-house) and Zen UK Limited (in-house).
ZEN.COM processes payments through ZEN.COM (self-operated).
ZEN.COM's cards are issued through ZEN.COM (in-house, Mastercard principal member) on the Mastercard network.
ZEN.COM uses Sumsub for KYC and identity verification.
ZEN.COM uses Currencycloud, Visa Direct and M-DAQ Global for FX and cross-border payouts.
ZEN.COM's crypto products run on Triple A Technologies and Coreline Solutions.
The Embedded Finance Index 2026 maps 8 layers in ZEN.COM's stack: Payments / PSP (ZEN.COM (self-operated)); Banking / BaaS (UAB ZEN.COM (in-house) and Zen UK Limited (in-house)); Card issuing (ZEN.COM (in-house, Mastercard principal member)); Card network (Mastercard); Unified APIs (Currencycloud); KYC (Sumsub); FX & payouts (Currencycloud, Visa Direct and M-DAQ Global); Crypto (Triple A Technologies and Coreline Solutions).
ZEN.COM was founded by Dawid Rożek and is founded in 2018, headquartered in London, United Kingdom.
Get a read on where your own stack stands against ZEN.COM and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.