ZEN.COM
“Can a Lithuanian EMI turn its Mastercard principal membership into a pan-European issuing-as-a-service platform while running a consumer neobank on the same rails?”
Founded2018
HQLondon, United Kingdom
FoundersDawid Rożek
IndustryFintech / Neobank
The story
Founded 2018 by G2A co-founder Dawid Rożek as a Lithuanian EMI targeting online shoppers and e-commerce businesses. Public launch delayed to Nov 2020 due to COVID. Has since evolved from a consumer neobank / cashback shopping app into a dual-track fintech: a consumer multi-currency wallet plus a B2B embedded-finance platform offering BIN sponsorship, virtual card issuing, and multi-currency accounts — positioning itself as a Mastercard principal member selling issuing-as-a-service to other companies.
Product timeline
2018
Founded by G2A co-founder Dawid Rożek; obtained EMI license from Bank of Lithuania (No. 35).· banking
2020
Public launch across 32 European countries; began working with Currencycloud for cross-border FX.· banking
2022
Replaced discontinued G2A PAY service.· pivot
2024
Obtained MAS Major Payment Institution license (Singapore) and UK FCA EMI authorization (Zen UK Limited).· banking
2025
Visa Direct partnership expansion for real-time cross-border payments (P2P, B2C, B2B); former Polish President Andrzej Duda joined the board.· banking
Regulated entities
3
regulatory licences held by ZEN.COM
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Same company
ZEN.COM was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
The stack
8 layers disclosed in ZEN.COM’s embedded-finance stack
Payments / PSP
ZEN.COM (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Card network
in the full report
Unified APIs
in the full report
KYC
in the full report
FX & payouts
in the full report
Crypto
in the full report
Accounting gap: significant
11 more providers across 7 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.