“Can a rehab-therapy vertical SaaS own the entire outpatient PT/OT/SLP practice stack — documentation, billing, patient payments, and AI compliance — end to end?”
WebPT started in 2008 as a rehab-therapy EMR built by Heidi Jannenga (PT) and Brad Jannenga (technologist). It expanded into billing (2012), then aggressively rolled up adjacent tools via acquisitions (Therabill, Strive Labs, BMS, Clinicient, Keet). Under Warburg Pincus ownership since 2019, WebPT repositioned as an end-to-end Practice Experience Management (PXM) platform, and in 2025 doubled down on AI-powered revenue cycle management as the growth vector.
WebPT processes payments through Worldpay.
WebPT's lending and capital products are provided by PatientPay.
The Embedded Finance Index 2026 maps 2 layers in WebPT's stack: Payments / PSP (Worldpay); Lending (PatientPay and PatientPay (patient balance collection and payment plans, integrated with Insight EMR)).
WebPT was founded by Heidi Jannenga and Brad Jannenga and is founded in 2008, headquartered in Phoenix, Arizona, USA.
WebPT has raised $87M in total (latest round: Warburg Pincus investment (2019)).
WebPT's acquisitions include Clinicient (2022), Keet Health (2022), BMS Practice Solutions (2018), Strive Labs (2017) and Therabill (2015).
Get a read on where your own stack stands against WebPT and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.