“Can the reservation/CRM layer for restaurants become the guest-data operating system that ties dine-in, delivery and marketing together — now under DoorDash?”
SevenRooms started in 2011 as a reservation and guest-management CRM for restaurants, hotels and nightlife — competing with OpenTable and Resy but on a data/CRM axis rather than a discovery axis. Over time it layered in marketing automation, online ordering, event management, and Voice AI, positioning itself as the operations + marketing OS for hospitality operators. Payments were always partner-fronted (Stripe, FreedomPay, Cybersource, Adyen, SaferPay, Network International) rather than an in-house merchant of record. DoorDash's 2025 acquisition folds SevenRooms into DoorDash's Commerce Platform, extending DoorDash beyond delivery into dine-in CRM and reservation management.
SevenRooms processes payments through Stripe, Adyen, FreedomPay, Cybersource, SaferPay and Network International.
SevenRooms is founded in 2011 and headquartered in New York, NY, United States.
SevenRooms has raised $71.7M (pre-acquisition) in total (latest round: Series B, 2020 ($50M from Providence Strategic Growth)).
Get a read on where your own stack stands against SevenRooms and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.