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SevenRooms

“Can the reservation/CRM layer for restaurants become the guest-data operating system that ties dine-in, delivery and marketing together — now under DoorDash?”

Founded2011
HQNew York, NY, United States
Total raised$71.7M (pre-acquisition)
Latest roundSeries B, 2020 ($50M from Providence Strategic Growth)
IndustryVertical SaaS / Restaurants
The story

SevenRooms started in 2011 as a reservation and guest-management CRM for restaurants, hotels and nightlife — competing with OpenTable and Resy but on a data/CRM axis rather than a discovery axis. Over time it layered in marketing automation, online ordering, event management, and Voice AI, positioning itself as the operations + marketing OS for hospitality operators. Payments were always partner-fronted (Stripe, FreedomPay, Cybersource, Adyen, SaferPay, Network International) rather than an in-house merchant of record. DoorDash's 2025 acquisition folds SevenRooms into DoorDash's Commerce Platform, extending DoorDash beyond delivery into dine-in CRM and reservation management.

Last 12 months
2025-05
Product timeline
2011
Founded in New York as a reservation, seating and guest management platform for restaurants, hotels and nightlife.· launch
2017
Raised $8M Series A led by Comcast Ventures — first institutional round.· funding
2018
Partnered with FreedomPay for PCI-validated P2PE payment processing.· payments
2020
Raised $50M Series B from Providence Strategic Growth to expand ordering and operations tools during COVID.· funding
2022
Integrated with Cybersource (a Visa solution) via Global Payments for APAC payment acceptance.· payments
2025
DoorDash announced agreement to acquire SevenRooms to enhance its Commerce Platform.· acquisition
The stack
1 layer disclosed in SevenRooms’s embedded-finance stack
Payments / PSP
StripeAdyenFreedomPayCybersourceSaferPayNetwork International
Accounting gap: minor