Nayifat Finance
“Can a legacy Saudi non-banking finance company expand from Shariah-compliant consumer loans into a full consumer financial services offering — including credit cards and digital channels — to capture the growing Saudi retail finance market under Vision 2030?”
Founded in 2002 as a traditional non-banking finance company offering Shariah-compliant consumer loans and SME financing, Nayifat spent its first two decades building a branch network across Saudi Arabia. The company listed on Tadawul in 2022, accelerating its digital transformation ambitions under Vision 2030. By 2024–2025, Nayifat expanded into credit card issuance (Visa Platinum, Rewards, Classic) with cashback and travel perks, marking a pivot from a pure lending institution toward a broader consumer finance company with card and digital payment products.