“Can a B2B bill-pay platform become the embedded AP/AR layer inside every SMB software product?”
Founded 2018 as a digital AP/AR replacement for paper-check B2B payments for US small businesses. Pivoted toward an embedded-finance distribution model — powering bill pay inside Intuit QuickBooks, Shopify, and other partners rather than relying solely on direct SMB acquisition. Added BNPL (Pay Over Time) and international payments to extend ARPU. Ended up as an acquired entity, validating the embedded B2B-payments thesis.