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InvoiceASAP

“Can a mobile invoicing platform for field service SMBs become the embedded payments and financial services hub for tradesmen and service businesses?”

Founded2010
HQOakland, CA, USA
FoundersPaul Hoeper
Total raised$3.2M
IndustryVertical SaaS / Field Service
The story

Founded in 2010 as a mobile-first invoicing tool for field service businesses, InvoiceASAP built its core value proposition around enabling tradesmen and service companies to create and send invoices on the go with QuickBooks sync. Over time the company layered in payment acceptance (credit cards, ACH/eCheck) and card-on-file features. In 2024 it made a meaningful embedded finance move, partnering with Adyen for Platforms to offer instant payouts via FedNow — signaling a shift from pure invoicing SaaS toward becoming a payments and financial services platform for its ~23,000 SMB field service merchants.

Last 12 months
2024-08
Product timeline
2010
InvoiceASAP founded in Oakland, CA as a cloud-based mobile invoicing and payments platform for field service businesses.· pivot
2011
Launched at TechCrunch Disrupt NY 2011; introduced mobile invoicing app with QuickBooks sync for field professionals.· banking
2018
Launched Card on File feature allowing secure storage of customer credit card information for recurring payments.· card
2024
Partnered with Adyen for Platforms to offer instant payouts via FedNow, embedding payment and financial products for SMB field service merchants.· banking
The stack
3 layers disclosed in InvoiceASAP’s embedded-finance stack
Payments / PSP
Adyen for PlatformsStripeAdyen
Money movement
in the full report
Accounting
in the full report
Accounting gap: minor
4 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

InvoiceASAP — frequently asked

Who is InvoiceASAP's payment processor?

InvoiceASAP processes payments through Adyen for Platforms, Stripe and Adyen. Disclosed money-movement rails: ACH and FedNow.

Which accounting software does InvoiceASAP integrate with?

InvoiceASAP integrates with QuickBooks and Xero.

What is InvoiceASAP's embedded finance stack?

The Embedded Finance Index 2026 maps 3 layers in InvoiceASAP's stack: Payments / PSP (Adyen for Platforms, Stripe and Adyen); Money movement (ACH and FedNow); Accounting (QuickBooks and Xero).

Who founded InvoiceASAP?

InvoiceASAP was founded by Paul Hoeper and is founded in 2010, headquartered in Oakland, CA, USA.

How much funding has InvoiceASAP raised?

InvoiceASAP has raised $3.2M in total.

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