Gorilla Dash
“Can a purpose-built franchise-operations platform replace the fragmented stack of CRM, CMS, POS, and reporting tools that franchise networks currently duct-tape together?”
Founded2017
HQMelbourne, Victoria, Australia
IndustryVertical SaaS / Franchise Management
The story
Gorilla Dash is an Australia-founded (2017) vertical SaaS platform built specifically for franchise networks — websites, CRM, marketing, e-commerce, memberships, and reporting in one login. Rather than becoming a lender or issuer, its embedded-finance surface area is limited to payment acceptance (via franchisee-owned gateways) and accounting integrations for benchmarking. The company sits at the operational-software layer, not the financial-infrastructure layer.
Last 12 months
Product timeline
2017
Gorilla Dash Solutions founded in Melbourne to serve Australian franchise networks· founding
2024
International expansion — Americas, Europe & Africa, and Australasia regional teams· expansion
2025
AI-powered Enquiries tool launched to enrich lead insights· product
2026
Mandatory 2FA rollout across the platform· security
The stack
2 layers disclosed in Gorilla Dash’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: minor
3 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.