Goodshuffle
“Can a vertical SaaS for event rental companies become the financial operating system for the industry via embedded payments, capital, and BNPL?”
Founded2013
HQWashington, DC, United States
Latest roundSeries A, 2024 ($5M)
IndustryVertical SaaS / Event Rentals
The story
Founded 2013 as a consumer-facing rental marketplace (Goodshuffle.com), the company pivoted to become a vertical SaaS operating system for event rental businesses under the Goodshuffle Pro brand. It survived the COVID-19 events collapse and raised a Series A from FINTOP Capital in 2024. It has steadily layered embedded finance on top of the SaaS: Stripe Connect for payments, Stripe Capital for merchant loans, and Affirm BNPL for consumer checkout.
Product timeline
2013
Goodshuffle founded to make event rentals easy and accessible.· pivot
2018
Launched Goodshuffle Pro SaaS platform for event rental businesses.· pivot
2024
Raised $5M Series A from FINTOP Capital.· pivot
2024
Launched Stripe Capital integration to offer loans to event rental businesses.· lending
2026
Added Buy Now, Pay Later via Affirm at checkout for client invoices.· lending
The stack
5 layers disclosed in Goodshuffle’s embedded-finance stack
Payments / PSP
Lending
in the full report
Open banking
in the full report
FX & payouts
in the full report
Accounting
in the full report
Accounting gap: minor
7 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.