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Elo

Also a provider — view Elo’s profile →

Can a Brazilian-owned card scheme, born of the country's biggest banks, become an end-to-end payments infrastructure platform (Bandeira-as-a-Service, anti-fraud, tokenization) competitive with global networks?

Founded2011
HQBarueri, São Paulo, Brazil
Latest roundIPO (Announced)
IndustryInfrastructure / Card Network
The story

Elo Serviços S.A. is a Brazilian domestic card scheme (bandeira) created in 2011 by Banco do Brasil, Bradesco and Caixa Econômica Federal to compete with Visa and Mastercard in Brazil. Its business is being the payment arrangement itself — the rails, brand, rules and processing services — not consumer banking. In recent years it has expanded into 'Bandeira as a Service', anti-fraud tooling, tokenization of ESG/carbon credits, and standing up its own developer platform (dev.elo.com.br) with authorization, checkout orchestration, and identity APIs.

Last 12 months
2025-01
2024-04
Product timeline
2011
Elo founded as a Brazilian card scheme, joint venture of Banco do Brasil, Bradesco and Caixa Econômica Federal· banking
2017
Elo payment arrangement (Regulamento Elo) formally approved by Banco Central do Brasil· banking
2024
Estatuto Social consolidated; expanded scope to include domestic and international payments, processing, tokenization, and marketplace platforms· pivot
2025
Regulamento Elo v11.0 approved by Bacen; IPO filing status per PitchBook· ipo
Regulated entities
1
regulatory licence held by Elo
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
3 layers disclosed in Elo’s embedded-finance stack
Payments / PSP
Elo (self-operated card scheme)
Card network
in the full report
KYC
in the full report
Accounting gap: none
2 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.