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Elo

Provider
Card Network

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 1 category.

elo.com ↗Also analysed as a company — its own stack →
CategoriesCard Network
Rank#7 of 15 in Card Network
Buyers4 companies
HeadquartersBarueri, São Paulo, Brazil
Founded2011

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Founders & story · from Elo’s own dossier

Elo Serviços S.A. is a Brazilian domestic card scheme (bandeira) created in 2011 by Banco do Brasil, Bradesco and Caixa Econômica Federal to compete with Visa and Mastercard in Brazil. Its business is being the payment arrangement itself — the rails, brand, rules and processing services — not consumer banking. In recent years it has expanded into 'Bandeira as a Service', anti-fraud tooling, tokenization of ESG/carbon credits, and standing up its own developer platform (dev.elo.com.br) with authorization, checkout orchestration, and identity APIs.

Latest round: IPO (Announced)
Recent developments
  • 2025-01Regulamento Elo Version 11.0 approved by Banco Central do Brasil source ↗
  • 2024-04Consolidated bylaws (Estatuto Social) approved at extraordinary shareholders' meeting source ↗
Full dossier: Elo’s own stack, layer by layer →
Who uses Elo
4 companies disclose Elo in their stack
TicketPefisaBanco BBC DigitaliFood Benefícios
Buyer mix · 4 of 4 classified
Bank / National · 1Fintech / Benefits & Payroll cards · 1Fintech / Consumer banking · 1Vertical SaaS / Employee Benefits (Meal & Mobility Vouchers) · 1
LATAM · 4
What the disclosures say
Ticket
“https://www.ticket.com.br/termo-de-uso/ ('Cartão Ticket: Cartão emitido pela Ticket®'); https://www.ticket.com.br/contratar-ticket/faq/ticket/... (product list: 'Ticket bandeira Elo — Ticket Alimentação e Restaurante'); https://www.ticket.com.br/ (product catalog)”
View source · ticket.com.br ↗
Pefisa
“HST case study: 'Pernambucanas also has a fintech division, Pefisa, the group's financial arm, which is responsible for the development and management of products such as Pernambucanas Digital Account, Digital Wallet, credit cards, personal loans and insurance.' HST provided the SaaS Instant Issuance solution for the P…”
Banco BBC Digital
“Company site confirms Conta Digital + prepaid Elo card issued directly by BBC.”
iFood Benefícios
“beneficios.ifood.com.br product page + Google Play listing describe the multi-benefit Elo card and digital account; iFood Pago digital bank was built by incorporating Zoop (Época Negócios, 2024).”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Elo? Claim this profile above to unlock your own full list.
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What Elo runs on · from its own dossier
The third-party providers Elo itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Elo.
KYC
Prove
Full dossier with evidence for each layer →
Alternatives to Elo

Other Card Network providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Visa351 buyers →Mastercard310 buyers →American Express47 buyers →Verve24 buyers →Discover22 buyers →UnionPay13 buyers →JCB4 buyers →RuPay3 buyers →
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An embeddable badge for Elo’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #7 of 15 in Card Network — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/elo?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/elo.svg"
       alt="Ranked #7 of 15 in Card Network — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/elo/install" width="1" height="1" alt="" style="display:none">

Elo — frequently asked

Which companies use Elo?

4 companies disclose Elo in their stack in the Embedded Finance Index 2026, including Ticket, Pefisa, Banco BBC Digital and iFood Benefícios.

What does Elo do?

Elo is an embedded-finance provider in Card Network. It ranks #7 of 15 Card Network providers by disclosed buyers.

What are the alternatives to Elo?

The most-disclosed Card Network alternatives to Elo are Visa (351 buyers), Mastercard (310 buyers), American Express (47 buyers), Verve (24 buyers), Discover (22 buyers) and UnionPay (13 buyers).

Where is Elo headquartered?

Elo is founded in 2011 and headquartered in Barueri, São Paulo, Brazil.

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