“Can a UK SMB banking app become the all-in-one financial and admin operating system for small businesses — covering tax, banking, insurance, and international payments — without becoming a bank itself?”
Founded in 2016 as a mobile-first business banking account for UK SMEs, ANNA (Absolutely No Nonsense Admin) differentiated through automation of financial admin tasks rather than pure banking. After raising £17.5M from ABHH Group in 2020, ANNA expanded beyond basic banking into tax filing, invoicing, bookkeeping, and company registration — positioning itself as an 'auto-accountant' rather than a neobank. The company has since layered in international payments via Currencycloud, insurance via Admiral Business, and FSCS-protected savings via Griffin, increasingly embedding third-party financial services into a unified SME admin platform. In 2025-2026, ANNA began international expansion into Australia using Thredd's card infrastructure.
ANNA Money discloses Griffin and PayrNet Limited as its banking providers, according to the Embedded Finance Index 2026.
ANNA Money does not disclose a bank charter of its own; its banking services are provided through Griffin and PayrNet Limited.
ANNA Money's cards are issued through Episode Six and Thredd on the Mastercard network.
ANNA Money's lending and capital products are provided by YouLend.
ANNA Money runs its ledger on Episode Six.
ANNA Money uses Currencycloud for FX and cross-border payouts.
ANNA Money's embedded insurance is provided by Admiral Business.
ANNA Money integrates with Xero, Sage and QuickBooks.
The Embedded Finance Index 2026 maps 9 layers in ANNA Money's stack: Banking / BaaS (Griffin and PayrNet Limited); Card issuing (Episode Six and Thredd); Card network (Mastercard); Ledger (Episode Six); Lending (YouLend, FastTrack to Credit, Pay in 3, Credit (line of credit) and 3 others); Insurance (Admiral Business); Unified APIs (Xero, Sage and Currencycloud); FX & payouts (Currencycloud); Accounting (Xero, Sage and QuickBooks).
ANNA Money is founded in 2016 and headquartered in Cardiff, Wales, United Kingdom.
ANNA Money has raised $21M+ in total (latest round: Later Stage VC; valuation: $110M (2020)).
Get a read on where your own stack stands against ANNA Money and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.