Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 2 categories.
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Founded 2020 as a Sharia-compliant BNPL platform for Saudi consumers. Grew into the leading shopping and payments platform in the GCC, becoming the first Saudi fintech unicorn in December 2023. Now positioning as a broader shopping/payments/banking platform with the Tamara Card, Tamara Smart products, and deepening merchant integrations across KSA, UAE, Kuwait, and Bahrain — moving beyond pure BNPL into consumer financial OS.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #129 of 255 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/tamara/install" width="1" height="1" alt="" style="display:none">2 companies are linked to Tamara in the Embedded Finance Index 2026, through their own public disclosures or Tamara's published customer list, including Paymob and Payrails.
Tamara is an embedded-finance provider in Lending and PSP. It ranks #129 of 255 Lending providers by linked companies.
The most-named Lending alternatives to Tamara are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Tamara is founded in 2020 and headquartered in Riyadh, Saudi Arabia.
Tamara has raised $500M+ equity; $1.4B+ debt facilities in total.
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