Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
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Founded in 2022 as a credit-risk assessment intermediary connecting merchants to lender SF1, UAB, Softloans has evolved into a B2B2B embedded lending infrastructure company. It now offers white-label or co-branded revenue-based financing that PSPs, SaaS platforms, and marketplaces can embed for their SME merchants. The company has shifted from a pure risk-scoring / referral model to a full end-to-end managed lending stack — handling scoring, underwriting orchestration, servicing, and revenue-share repayments — positioning itself as the infrastructure layer rather than the direct lender.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #127 of 259 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/softloans/install" width="1" height="1" alt="" style="display:none">2 companies are linked to Softloans in the Embedded Finance Index 2026, through their own public disclosures or Softloans's published customer list, including ConnectPay and Paysera.
Softloans is an embedded-finance provider in Lending. It ranks #127 of 259 Lending providers by linked companies.
The most-named Lending alternatives to Softloans are Affirm (66 buyers), Klarna (56 buyers), YouLend (49 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Softloans was founded by Andrius Griškevičius and is founded in 2022, headquartered in Vilnius, Lithuania.
Softloans has raised $1.2M in total.
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