Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
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Founded 2020 as a B2B BNPL provider for SME merchants on Indian B2B marketplaces, Rupifi has evolved into a broader 'B2B Payments Suite' / checkout platform serving brands, distributors, retailers, and marketplaces. The model is multi-lender orchestration: Rupifi sources merchants on partner marketplaces, runs underwriting and embedded credit journeys, and routes underlying credit to RBI-registered Partner Lenders (Muthoot Finance, NDX/LiquiLoans, Western Capital Advisors, Great Meera Finlease, etc.). Recent positioning emphasizes B2B checkout, split payments, and instant settlement for marketplaces alongside core BNPL.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #121 of 254 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/rupifi/install" width="1" height="1" alt="" style="display:none">2 companies are linked to rupifi in the Embedded Finance Index 2026, through their own public disclosures or rupifi's published customer list, including Ugro Capital and Muthoot Finance.
rupifi is an embedded-finance provider in Lending. It ranks #121 of 254 Lending providers by linked companies.
The most-named Lending alternatives to rupifi are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
rupifi was founded by Anubhav Jain and Jawaid Iqbal and is founded in 2020, headquartered in Bengaluru, Karnataka, India.
rupifi has raised ~$29M+ in total.
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