ApideckTape
← Embedded Finance Index 2026/Vendor

UPI

Provider
PSPFX / PayoutsOpen Banking

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 9 companies across 3 categories.

upi.com ↗
CategoriesPSP, FX / Payouts, Open Banking
Rank#56 of 528 in PSP
Buyers9 companies

Claim this profile. Work at UPI? Verify your work email to unlock the full buyer list.

Who uses UPI
9 companies disclose UPI in their stack
RupifiNpci InternationalACE Money TransferPaytmCoda PaymentsPhonePeTonetagFamPayOla
Buyer mix · 9 of 9 classified
Fintech / Consumer banking · 2Fintech / Cross-border payments · 2Infrastructure / Payments · 2Fintech / SMB banking · 1Infrastructure / Lending · 1Marketplace / Gig economy · 1
APAC · 8UK · 1
What the disclosures say
Rupifi
“Homepage describes 'Flexi Payment Methods — Credit, UPI, Cards, with split payments to SME customers'.”
Npci International
“NPCI International operates UPI and RuPay as its own payment infrastructure products for international markets.”
ACE Money Transfer
“India, Norway, Denmark, Sweden, and SEPA countries.' ACE blog confirms UPI integration for India.”
PhonePe
“Loans are offered by our lending partners.' Operates a marketplace model — June 2023 launch of Merchant Lending platform; SMFG India Credit MCA partnership Sept 2025; SBI Card and HDFC Bank credit card co-brands; Credit Line on UPI launched Aug 2024.”
Tonetag
“VoiceSe is ToneTag's own UPI voice payment service per MediaNama Mar 2026.”
FamPay
“famapp.in: 'FamApp helps make online and offline payments through UPI and FamCard.' Company operates its own UPI handle and card program in India.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent UPI? Claim this profile above to unlock your own full list.
Unlock the buyer map

See where UPI’s disclosed buyers are headquartered. Represent UPI? Claim this profile above instead — it unlocks your own map immediately.

No newsletter, no sharing your address.

Alternatives to UPI

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe782 buyers →Adyen317 buyers →PayPal153 buyers →Checkout.com114 buyers →Worldpay88 buyers →Mollie63 buyers →Braintree57 buyers →Pix50 buyers →
Share this rank

An embeddable badge for UPI’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #56 of 528 in PSP — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/upi?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/upi.svg"
       alt="Ranked #56 of 528 in PSP — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/upi/install" width="1" height="1" alt="" style="display:none">

UPI — frequently asked

Which companies use UPI?

9 companies are linked to UPI in the Embedded Finance Index 2026, through their own public disclosures or UPI's published customer list, including Rupifi, Npci International, ACE Money Transfer, Paytm, Coda Payments, PhonePe, Tonetag, FamPay and Ola.

What does UPI do?

UPI is an embedded-finance provider in PSP, FX / Payouts and Open Banking. It ranks #56 of 528 PSP providers by linked companies.

What are the alternatives to UPI?

The most-named PSP alternatives to UPI are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), Checkout.com (114 buyers), Worldpay (88 buyers) and Mollie (63 buyers).

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against UPI and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to UPI and the other buyers it serves.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.