Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 1 category.
Claim this profile. Work at rollfi? Verify your work email to unlock the full buyer list.
Founded in 2021 as a crypto payroll company capitalizing on the boom in cryptocurrency compensation. When crypto crashed in 2022, Rollfi pivoted fully to embedded payroll and benefits for vertical SaaS, fintechs, banks, and accounting platforms. The pivot proved commercially viable, attracting $3.25M in venture funding before Priority Technology Holdings — a payments and banking tech provider — acquired the company in January 2025 to bolster its embedded fintech stack. Post-acquisition, Rollfi operates as Priority Rollfi, LLC and leverages Priority's Commerce Engine for money movement infrastructure.
Other Payroll providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
An embeddable badge for rollfi’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.
<a href="https://www.embeddedfinanceindex.com/vendors/rollfi?ref=badge">
<img src="https://www.embeddedfinanceindex.com/api/badge/rollfi.svg"
alt="Ranked #10 of 33 in Payroll — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/rollfi/install" width="1" height="1" alt="" style="display:none">3 companies are linked to rollfi in the Embedded Finance Index 2026, through their own public disclosures or rollfi's published customer list, including Commenda, FiveTax and Priority Technology Holdings.
rollfi is an embedded-finance provider in Payroll. It ranks #10 of 33 Payroll providers by linked companies.
The most-named Payroll alternatives to rollfi are Gusto Embedded (50 buyers), Check (26 buyers), Remote (16 buyers), Salsa (16 buyers), ADP (10 buyers) and Stripe (8 buyers).
rollfi was founded by Kirubha Perumalsamy and is founded in 2021, headquartered in New York, NY, USA.
rollfi has raised $3.25M in total.
Get a read on where your own stack stands against rollfi and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.