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Pismo

Provider
BaaSLedgerPSPCard Issuing

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 4 categories.

pismo.com ↗Also analysed as a company — its own stack →
CategoriesBaaS, Ledger, PSP, Card Issuing
Rank#14 of 24 in Ledger
Buyers3 companies
HeadquartersSão Paulo, Brazil
Founded2016
FoundersDaniela Binatti, Juliana Binatti, Marcelo Parise, Ricardo Josua
Raised$108M+ (pre-acquisition)

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Founders & story · from Pismo’s own dossier

Pismo was founded in 2016 in São Paulo as a cloud-native, API-first core banking and card-issuer processing platform targeting Latin American banks and fintechs (Itaú, BTG Pactual). The 2021 Series B brought SoftBank, Amazon and Accel onto the cap table and funded global expansion to the US, UK, India and Singapore. In 2023 Pismo expanded beyond cards and DDAs into digital lending (including BNPL). In mid-2024 Visa acquired Pismo for $1B, positioning it as Visa's vehicle for cloud-native issuer processing and core banking — including support for emerging rails like Brazil's Pix — sold to Visa's financial-institution clients globally.

Latest round: Acquired by Visa, 2024
Recent developments
  • 2025-07Pismo achieves SOC 2 compliance source ↗
  • 2026-01Published 'Building a Bank for 2030 and Beyond' thought leadership source ↗
Full dossier: Pismo’s own stack, layer by layer →
Who uses Pismo
3 companies disclose Pismo in their stack
DoshIti ItaúLunar
Buyer mix · 3 of 3 classified
Fintech / Neobank · 2Bank / National · 1
APAC · 1LATAM · 1EU · 1
What the disclosures say
Dosh
“Novatti case study + dosh.nz/blog confirming Novatti as Program Manager of the Visa card; 2025 Visa+Pismo announcement confirms Pismo as core platform.”
Iti Itaú
“Pismo testimonial: 'iti Itaú — The partnership with Pismo enables us to be agile, innovative, digital, scalable, and resilient' with platform tags Core Banking, Lending, Digital Wallets.”
Lunar
“Lunar announced in June 2025 it is the first Nordic bank to process Visa cards on Pismo's cloud-native platform.”
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Alternatives to Pismo

Other Ledger providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Modern Treasury35 buyers →Mambu12 buyers →Formance11 buyers →Layer7 buyers →Temenos7 buyers →Thought Machine7 buyers →Finxact5 buyers →Sage Embedded Services4 buyers →
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Ranked #14 of 24 in Ledger — Embedded Finance Index 2026
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Pismo — frequently asked

Which companies use Pismo?

3 companies disclose Pismo in their stack in the Embedded Finance Index 2026, including Dosh, Iti Itaú and Lunar.

What does Pismo do?

Pismo is an embedded-finance provider in BaaS, Ledger, PSP and Card Issuing. It ranks #14 of 24 Ledger providers by disclosed buyers.

What are the alternatives to Pismo?

The most-disclosed Ledger alternatives to Pismo are Modern Treasury (35 buyers), Mambu (12 buyers), Formance (11 buyers), Layer (7 buyers), Temenos (7 buyers) and Thought Machine (7 buyers).

Who founded Pismo?

Pismo was founded by Daniela Binatti, Juliana Binatti, Marcelo Parise and Ricardo Josua and is founded in 2016, headquartered in São Paulo, Brazil.

How much funding has Pismo raised?

Pismo has raised $108M+ (pre-acquisition) in total.

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