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Pismo

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“Can a cloud-native issuer-processing and core-banking platform — now owned by Visa — displace legacy mainframe processors (FIS, Fiserv, TSYS) at tier-1 banks globally?”

Founded2016
HQSão Paulo, Brazil
FoundersDaniela Binatti, Juliana Binatti, Marcelo Parise, Ricardo Josua
Total raised$108M+ (pre-acquisition)
Latest roundAcquired by Visa, 2024
Valuation$1B (Visa acquisition)
IndustryInfrastructure / BaaS
The story

Pismo was founded in 2016 in São Paulo as a cloud-native, API-first core banking and card-issuer processing platform targeting Latin American banks and fintechs (Itaú, BTG Pactual). The 2021 Series B brought SoftBank, Amazon and Accel onto the cap table and funded global expansion to the US, UK, India and Singapore. In 2023 Pismo expanded beyond cards and DDAs into digital lending (including BNPL). In mid-2024 Visa acquired Pismo for $1B, positioning it as Visa's vehicle for cloud-native issuer processing and core banking — including support for emerging rails like Brazil's Pix — sold to Visa's financial-institution clients globally.

Last 12 months
2025-07
2026-01
Product timeline
2016
Pismo founded in São Paulo as a cloud-native core banking and payments platform· founding
2021
Raised $108M Series B led by SoftBank, Amazon, and Accel for global expansion· funding
2023
Launched digital lending capability supporting BNPL and traditional lending products· lending
2023
Partnered with Sumsub for embedded KYC/AML/KYB and transaction monitoring· partnership
2024
Acquired by Visa for $1B in cash; becomes Visa subsidiary· acquisition
2025
Achieved SOC 2 compliance· compliance
The stack
5 layers disclosed in Pismo’s embedded-finance stack
Payments / PSP
Pismo Card Issuer Processing (in-house)Pismo Payment Methods API (in-house)
Banking / BaaS
in the full report
Card issuing
in the full report
Ledger
in the full report
Lending
in the full report
Accounting gap: none
8 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Pismo — frequently asked

What bank does Pismo use?

Pismo discloses Pismo Core Banking (in-house) as its banking provider, according to the Embedded Finance Index 2026.

Is Pismo a bank?

Pismo does not disclose a bank charter of its own; its banking services are provided through Pismo Core Banking (in-house).

Who is Pismo's payment processor?

Pismo processes payments through Pismo Card Issuer Processing (in-house) and Pismo Payment Methods API (in-house).

Who issues Pismo's cards?

Pismo's cards are issued through Pismo Card Issuing (in-house).

Who provides Pismo's lending?

Pismo's lending and capital products are provided by Pismo Digital Lending (in-house).

What ledger does Pismo use?

Pismo runs its ledger on Pismo (in-house).

What is Pismo's embedded finance stack?

The Embedded Finance Index 2026 maps 5 layers in Pismo's stack: Payments / PSP (Pismo Card Issuer Processing (in-house) and Pismo Payment Methods API (in-house)); Banking / BaaS (Pismo Core Banking (in-house)); Card issuing (Pismo Card Issuing (in-house)); Ledger (Pismo (in-house)); Lending (Pismo Digital Lending (in-house), Pismo Digital Lending, BNPL loan products, Personal loans and 1 other).

Who founded Pismo?

Pismo was founded by Daniela Binatti, Juliana Binatti, Marcelo Parise and Ricardo Josua and is founded in 2016, headquartered in São Paulo, Brazil.

How much funding has Pismo raised?

Pismo has raised $108M+ (pre-acquisition) in total (latest round: Acquired by Visa, 2024; valuation: $1B (Visa acquisition)).

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