ApideckTape
← Embedded Finance Index 2026/Vendor

Paytm

Provider
PSP

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.

paytm.com ↗Also analysed as a company — its own stack →
CategoriesPSP
Rank#315 of 528 in PSP
Buyers2 companies
HeadquartersNoida, Uttar Pradesh, India
Founded2010
FoundersVijay Shekhar Sharma
Raised$3B+ (pre-IPO)

Claim this profile. Work at Paytm? Verify your work email to unlock the full buyer list.

Founders & story · from Paytm’s own dossier

Founded 2010 as a mobile recharge company, Paytm pivoted to digital wallets after India's 2016 demonetization, becoming the country's dominant consumer payments app. It expanded into a financial super-app with Payments Bank (2017), wealth management (Paytm Money), and merchant services (QR, Soundbox, POS). After RBI restricted Paytm Payments Bank in early 2024, the group has refocused on its payment aggregator (Paytm Payments Services), merchant lending distribution (partnering with NBFCs/banks rather than lending on balance sheet), and is now expanding internationally via a Luxembourg-based European entity.

Latest round: IPO, November 2021
Recent developments
  • 2026-05Announced €9M additional investment into Paytm Europe Payments S.A. (Luxembourg) to expand international payments source ↗
  • 2025-09Reported ₹211 crore quarterly profit for Q2 FY26 source ↗
Full dossier: Paytm’s own stack, layer by layer →
Who uses Paytm
2 companies disclose Paytm in their stack
JuspayFinz
Buyer mix · 2 of 2 classified
Fintech / Lending · 1Infrastructure / Payments · 1
APAC · 2
What the disclosures say
Juspay
“juspay.in homepage describes dynamic routing across PSPs; docs.juspay.in/split-settlements lists supported PA/PG: Razorpay, PayU, Paytm, Easebuzz, Gocashfree, Simpl, CCAVENUE, TPSL; Hyperswitch docs reference Stripe as a connector”
Finz
“repayment.finz.finance shows Paytm-branded checkout with UPI, Net Banking, Debit Card and Paytm Wallet options for EMI repayment.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Paytm? Claim this profile above to unlock your own full list.
Unlock the buyer map

See where Paytm’s disclosed buyers are headquartered. Represent Paytm? Claim this profile above instead — it unlocks your own map immediately.

No newsletter, no sharing your address.

What Paytm runs on · from its own dossier
The third-party providers Paytm itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Paytm.
BaaS
Paytm Payments Bank
Lending
NBFC/bank partner network
Open Banking
UPI
Full dossier with evidence for each layer →
Alternatives to Paytm

Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Stripe782 buyers →Adyen317 buyers →PayPal153 buyers →Checkout.com114 buyers →Worldpay88 buyers →Mollie63 buyers →Braintree57 buyers →Pix50 buyers →
Share this rank

An embeddable badge for Paytm’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #315 of 528 in PSP — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/paytm?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/paytm.svg"
       alt="Ranked #315 of 528 in PSP — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/paytm/install" width="1" height="1" alt="" style="display:none">

Paytm — frequently asked

Which companies use Paytm?

2 companies are linked to Paytm in the Embedded Finance Index 2026, through their own public disclosures or Paytm's published customer list, including Juspay and Finz.

What does Paytm do?

Paytm is an embedded-finance provider in PSP. It ranks #315 of 528 PSP providers by linked companies.

What are the alternatives to Paytm?

The most-named PSP alternatives to Paytm are Stripe (782 buyers), Adyen (317 buyers), PayPal (153 buyers), Checkout.com (114 buyers), Worldpay (88 buyers) and Mollie (63 buyers).

Who founded Paytm?

Paytm was founded by Vijay Shekhar Sharma and is founded in 2010, headquartered in Noida, Uttar Pradesh, India.

How much funding has Paytm raised?

Paytm has raised $3B+ (pre-IPO) in total.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Paytm and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Paytm and the other buyers it serves.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.