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Finz

Can PhysicsWallah's captive NBFC become the default balance-sheet lender for India's education-financing funnel?

Founded2024
HQNoida, Uttar Pradesh, India
IndustryFintech / Lending
The story

FinZ Finance is the captive lending arm of edtech giant PhysicsWallah, incorporated in 2024 and RBI-registered as an NBFC-ICC in September 2025. Its strategic role is to finance PW's education demand (coaching, higher-ed, study-abroad) on its own balance sheet rather than through third-party co-lenders — the lending-partners page explicitly states no co-lending arrangements exist. A secondary Employee Loan product targets salaried customers via EPFO/payroll-verified underwriting with eNACH repayment, giving FinZ a second consumer credit line beyond education.

Last 12 months
2025-09
Product timeline
2024
FinZ Finance Private Limited incorporated (CIN U64990UP2024PTC205686) as a subsidiary of PhysicsWallah Limited.· founding
2025
Granted RBI Certificate of Registration B.12.00530 as an NBFC-ICC on 2 September 2025.· licensing
2025
Launched digital-first Education, Higher Education, and Employee Loan products on finz.finance.· lending
Regulated entities
1
regulatory licence held by Finz
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
5 layers disclosed in Finz’s embedded-finance stack
Payments / PSP
Paytm (payment gateway for EMI repayments)
Money movement
in the full report
Lending
in the full report
Open banking
in the full report
Unified APIs
in the full report
Accounting gap: none
7 more providers across 4 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.