Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 3 companies across 1 category.
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Jifiti started as a white-labeled embedded lending orchestration platform, acting as the technology middleware between banks/lenders and merchants. Rather than underwriting loans itself, Jifiti built a multi-lender waterfall and omnichannel distribution layer that allows financial institutions to deploy their own loan products at any merchant touchpoint. The company expanded from B2C installments into B2B BNPL and heavy equipment financing, then added virtual card issuance and digital wallet provisioning (Tap Now, Pay Later™) to enable zero-integration deployments at physical POS. Obtaining EMI status has positioned Jifiti to serve regulated financial services clients across Europe more directly.
Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #57 of 254 in Lending — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/jifiti/install" width="1" height="1" alt="" style="display:none">3 companies are linked to Jifiti in the Embedded Finance Index 2026, through their own public disclosures or Jifiti's published customer list, including FIS Brasil, Ingenico and i2c.
Jifiti is an embedded-finance provider in Lending. It ranks #57 of 254 Lending providers by linked companies.
The most-named Lending alternatives to Jifiti are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).
Jifiti was founded by Yaacov Martin and is founded in 2011, headquartered in Israel (with US operations).
Jifiti has raised $30.3M in total.
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