Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 2 companies across 1 category.
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Founded in 2004 as a straightforward credit card processing ISO serving small and independent businesses in the Pacific Northwest. Gained outsized brand recognition in 2015 due to Dan Price's $70,000 minimum-wage announcement, which distinguished it from commodity processors on culture rather than product. Over the following decade expanded from pure processing into adjacent embedded finance products — most notably Gravity Capital, a merchant cash advance offering that leverages its processing volume data — positioning it as a financial services partner for SMBs rather than a simple payment middleman. Dan Price remains sole shareholder and board member.
Full dossier: Gravity Payments’s own stack, layer by layer →Other PSP providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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<img src="https://www.embeddedfinanceindex.com/api/badge/gravity-payments/install" width="1" height="1" alt="" style="display:none">2 companies disclose Gravity Payments in their stack in the Embedded Finance Index 2026, including AestheticsPro and Jonas Construction.
Gravity Payments is an embedded-finance provider in PSP. It ranks #264 of 538 PSP providers by disclosed buyers.
The most-disclosed PSP alternatives to Gravity Payments are Stripe (782 buyers), Adyen (278 buyers), PayPal (153 buyers), Checkout.com (113 buyers), Worldpay (89 buyers) and Mollie (64 buyers).
Gravity Payments was founded by Dan Price and Lucas Price and is founded in 2004, headquartered in Ballard, Seattle, Washington, United States.
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