“Can a bootstrapped vertical SaaS become the all-in-one operating and payments system of record for US medical spas?”
Founded 2007 as INET Portals, a custom software shop for aesthetics-industry clients (particularly laser hair removal). Pivoted into vertical SaaS with the AestheticsPro medspa platform, adding cloud EMR to differentiate from generic salon-booking tools. Recent moves are toward becoming the operational and financial system-of-record for medspas: AP Payments (2025) brought payment processing in-house alongside the existing Gravity Payments / Worldpay integrations, and the Kai AI Suite (2026) added embedded AI agents. Small, bootstrapped (22 employees, ~$1.9M revenue).
AestheticsPro processes payments through AP Payments (self-operated), Gravity Payments and Worldpay.
AestheticsPro was founded by Graham Budd and Lora Budd and is founded in 2007, headquartered in Olympia, Washington, United States.
Get a read on where your own stack stands against AestheticsPro and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.