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Balance

Provider
PSPLendingAccounts Receivable

Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 4 companies across 3 categories.

balance.com ↗Also analysed as a company — its own stack →
CategoriesPSP, Lending, Accounts Receivable
Rank#38 of 254 in Lending
Buyers4 companies
HeadquartersNew York, NY (inferred from context; not directly confirmed in evidence)

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Founders & story · from Balance’s own dossier

Balance launched as financial infrastructure for B2B commerce, enabling merchants and marketplaces to offer net terms and invoicing to business buyers without managing credit risk or accounts receivable themselves. The company has expanded from basic payment acceptance into a full B2B embedded finance stack — combining B2B BNPL, digital trade credit, and invoice financing. The partnership with Mirakl signals a move to serve large enterprise marketplaces alongside mid-market e-commerce. Balance's embedded lending orientation (via Lendica partnership) positions it as an orchestration layer for B2B buyer financing rather than a balance-sheet lender.

Recent developments
  • 2023-01Balance and Mirakl announced a partnership to power online B2B marketplace payment experiences. source ↗
Full dossier: Balance’s own stack, layer by layer →
Who uses Balance
4 companies disclose Balance in their stack
AlibabaSparkLayerShopwareInstacart
Buyer mix · 4 of 4 classified
E-commerce / Platform · 1Marketplace / Gig economy · 1Marketplace / Two-sided · 1Vertical SaaS / B2B eCommerce · 1
APAC · 1UK · 1EU · 1US · 1
What the disclosures say
Alibaba
“BusinessWire and b2bea.org press releases confirm Balance powers the 'Pay Later for Business' B2B BNPL product for U.S. buyers on Alibaba.com, launched June 2025.”
SparkLayer
“SparkLayer docs Payments page lists Hokodo (integrates directly), Balance (trusted partner), and Billie (trusted partner) as B2B BNPL / trade credit partners.”
Shopware
“BusinessWire March 2026 announces Shopware–Balance partnership for pay-by-invoice and B2B BNPL across the Shopware ecosystem in North America, with Balance handling credit, billing, collections, and risk.”
Instacart
“Instacart Help Center (instacart.com/help) explicitly states: 'Balance powers Instacart's Pay by Invoice program, enabling Instacart to offer deferred payment terms to customers.' Balance press release (getbalance.com) confirms April 2025 partnership for embedded invoicing within Instacart Business.”
The complete buyer list and each company’s full embedded-finance stack are in the Embedded Finance Index report. Represent Balance? Claim this profile above to unlock your own full list.
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What Balance runs on · from its own dossier
The third-party providers Balance itself discloses, layer by layer — the vendor as a buyer. Distinct from the companies above that disclose Balance.
PSP
Stripe
Full dossier with evidence for each layer →
Alternatives to Balance

Other Lending providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.

Affirm65 buyers →Klarna55 buyers →YouLend46 buyers →Mambu36 buyers →Stripe Capital33 buyers →Wisetack27 buyers →Liberis21 buyers →Afterpay16 buyers →
Share this rank

An embeddable badge for Balance’s own site — it always shows this page’s current rank, so it stays accurate as new disclosures land. States its own denominator; never claims a number this page doesn’t.

Ranked #38 of 254 in Lending — Embedded Finance Index 2026
Copy-paste snippet
<a href="https://www.embeddedfinanceindex.com/vendors/balance?ref=badge">
  <img src="https://www.embeddedfinanceindex.com/api/badge/balance.svg"
       alt="Ranked #38 of 254 in Lending — Embedded Finance Index 2026">
</a>
<img src="https://www.embeddedfinanceindex.com/api/badge/balance/install" width="1" height="1" alt="" style="display:none">

Balance — frequently asked

Which companies use Balance?

4 companies are linked to Balance in the Embedded Finance Index 2026, through their own public disclosures or Balance's published customer list, including Alibaba, SparkLayer, Shopware and Instacart.

What does Balance do?

Balance is an embedded-finance provider in PSP, Lending and Accounts Receivable. It ranks #38 of 254 Lending providers by linked companies.

What are the alternatives to Balance?

The most-named Lending alternatives to Balance are Affirm (65 buyers), Klarna (55 buyers), YouLend (46 buyers), Mambu (36 buyers), Stripe Capital (33 buyers) and Wisetack (27 buyers).

Where is Balance headquartered?

Balance is headquartered in New York, NY (inferred from context; not directly confirmed in evidence).

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