Embedded-finance provider tracked in the Embedded Finance Index — disclosed by 1 company across 1 category.
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Founded in 2005 as an Asia-focused hotel booking platform, Agoda was acquired by Priceline in 2007 and became Booking Holdings' primary APAC brand. Over time, it evolved from a pure OTA into a broader digital travel platform supporting 200+ payment methods globally, embedding BNPL options (Affirm, Atome), cross-border payout infrastructure (Wise Platform), and a self-issued virtual card settlement program for hotel partners (with JPMorgan). The embedded finance layer — spanning consumer BNPL, cashback payouts, travel insurance (Cover Genius), and in-house B2B virtual card settlement — is now a core part of Agoda's competitive differentiation in APAC.
Other Travel providers in the index, by the number of companies that disclose them. A count of public disclosures, not a ranking of the products.
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alt="Ranked #6 of 8 in Travel — Embedded Finance Index 2026">
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<img src="https://www.embeddedfinanceindex.com/api/badge/agoda/install" width="1" height="1" alt="" style="display:none">1 company is linked to Agoda in the Embedded Finance Index 2026, through their own public disclosures or Agoda's published customer list, including Citi.
Agoda is an embedded-finance provider in Travel. It ranks #6 of 8 Travel providers by linked companies.
The most-named Travel alternatives to Agoda are Duffel (7 buyers), Expedia (5 buyers), Hopper (5 buyers), Spotnana (3 buyers), Navan (2 buyers) and Nuitée (1 buyer).
Agoda is founded in 2005 and headquartered in Singapore (36 Robinson Road, #20-01 City House, Singapore 068877); global operations in Bangkok, Thailand.
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