← Embedded Finance Index 2026

ZUZU Hospitality Solutions

Can a service-led hotel operating system become the default financial and distribution backbone for independent hotels in Southeast Asia?

Founded2016
HQSingapore
FoundersDan Lynn, Vikram
Total raised$31.3M
Latest roundSeries B3, $4.78M
IndustryVertical SaaS / Hospitality
The story

Founded in 2016 to help ~600,000 independent hotels in Southeast Asia and India compete with major chains. Started as a revenue-management and OTA-distribution service, then evolved into a full hotel operating system layering PMS, channel manager, booking engine, and embedded payments (branded EZ Payments / ZUZU Payments). Positioned as service-led rather than pure SaaS, pairing dedicated revenue managers with the tech stack.

Last 12 months
Product timeline
0
Launched all-in-one platform: PMS, channel manager, revenue management, booking engine, EZ Payments.· product
2016
ZUZU Hospitality Solutions founded in Singapore to help independent hotels compete with chains.· founding
2017
Raised $2M seed round led by Wavemaker Partners.· funding
The stack
1 layer disclosed in ZUZU Hospitality Solutions’s embedded-finance stack
Payments / PSP
Adyen
Accounting gap: significant