“Can a service-led hotel operating system become the default financial and distribution backbone for independent hotels in Southeast Asia?”
Founded in 2016 to help ~600,000 independent hotels in Southeast Asia and India compete with major chains. Started as a revenue-management and OTA-distribution service, then evolved into a full hotel operating system layering PMS, channel manager, booking engine, and embedded payments (branded EZ Payments / ZUZU Payments). Positioned as service-led rather than pure SaaS, pairing dedicated revenue managers with the tech stack.