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Weedmaps

“Can the leading cannabis marketplace embed compliant payments into an industry that Visa/Mastercard/traditional banks still refuse to serve?”

Founded2008
HQIrvine, California, USA
FoundersJustin Hartfield, Doug Francis
Total raised$1.1B
Latest roundSPAC merger with Silver Spike Acquisition Corp (2021)
Valuation~$1.5B post-SPAC equity value (2021)
IndustryVertical SaaS / Cannabis
The story

Founded 2008 as a consumer marketplace connecting cannabis buyers with dispensaries. Evolved into a two-sided platform with WM Business SaaS for retailers/brands (menus, orders, ads). Went public via SPAC in 2021 at ~$1.5B. Since 2022, has built out a Global Payments Strategy function to solve the cannabis industry's federally-restricted payments problem — culminating in the 2024 launch of ACH Checkout, its first embedded payment product routed through a third-party ACH provider (Weedmaps disclaims any role in the payment flow, positioning itself as software-only).

Last 12 months
—
Product timeline
2008
Weedmaps founded as an online listings marketplace for cannabis dispensaries· launch
2020
Announced SPAC merger with Silver Spike Acquisition Corp· ipo
2021
Completed SPAC business combination; listed on Nasdaq as WM Technology (MAPS)· ipo
2022
Hired GM/Sr. Director of Global Payments Strategy (James Dagonas) to develop compliant omnichannel payments solutions for cannabis retailers· payments
2024
Launched ACH Checkout feature for WM Orders via third-party ACH payments provider· payments
The stack
1 layer disclosed in Weedmaps’s embedded-finance stack
Money movement
ACH
Accounting gap: none

Weedmaps — frequently asked

Which payment rails does Weedmaps use?

Weedmaps moves money over ACH.

Who founded Weedmaps?

Weedmaps was founded by Justin Hartfield and Doug Francis and is founded in 2008, headquartered in Irvine, California, USA.

How much funding has Weedmaps raised?

Weedmaps has raised $1.1B in total (latest round: SPAC merger with Silver Spike Acquisition Corp (2021); valuation: ~$1.5B post-SPAC equity value (2021)).

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