Virtuous
“Can an AI-native, responsive-fundraising CRM displace legacy nonprofit incumbents (Raiser's Edge, Bloomerang) by combining donor management with embedded payments and AI donor-outreach agents?”
Founded2014
HQPhoenix, Arizona, United States
FoundersGabe Cooper
Total raised$52.4M (per LinkedIn) / $100M Series C (per company announcement)
Latest roundSeries C, 2024
IndustryVertical SaaS / Nonprofit CRM
The story
Founded 2014 as a modern, AI-forward nonprofit CRM alternative to legacy platforms (Raiser's Edge, Bloomerang, DonorPerfect). Built the 'Responsive Fundraising' platform combining CRM, marketing automation, giving forms, wealth insights, and volunteer management. Payments were added as an embedded finance layer powered by Stripe. In 2024 raised $100M Series C and moved aggressively into AI (Momentum agent, AI Labs).
Product timeline
2014
Virtuous founded in Phoenix as a responsive fundraising CRM for nonprofits· pivot
2024
Raised $100M Series C led by Susquehanna Growth Equity· funding
2024
Launched Virtuous Momentum, an AI donor-outreach agent for major gift officers· product
2025
Expanded AI Labs consulting practice and Momentum product line· product
The stack
3 layers disclosed in Virtuous’s embedded-finance stack
KYC
in the full report
Accounting
in the full report
Accounting gap: minor
5 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.