“Can an AI-native, responsive-fundraising CRM displace legacy nonprofit incumbents (Raiser's Edge, Bloomerang) by combining donor management with embedded payments and AI donor-outreach agents?”
Founded 2014 as a modern, AI-forward nonprofit CRM alternative to legacy platforms (Raiser's Edge, Bloomerang, DonorPerfect). Built the 'Responsive Fundraising' platform combining CRM, marketing automation, giving forms, wealth insights, and volunteer management. Payments were added as an embedded finance layer powered by Stripe. In 2024 raised $100M Series C and moved aggressively into AI (Momentum agent, AI Labs).
Virtuous uses Stripe for KYC and identity verification.
Virtuous integrates with QuickBooks Online, Sage Intacct, Xero and Blackbaud Financial Edge NXT.
The Embedded Finance Index 2026 maps 4 layers in Virtuous's stack: Payments / PSP (Stripe and Stax); KYC (Stripe); Accounting (QuickBooks Online, Sage Intacct, Xero and Blackbaud Financial Edge NXT); Tax (Stripe).
Virtuous was founded by Gabe Cooper and is founded in 2014, headquartered in Phoenix, Arizona, United States.
Virtuous has raised $52.4M (per LinkedIn) / $100M Series C (per company announcement) in total (latest round: Series C, 2024).
Get a read on where your own stack stands against Virtuous and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.