Vagaro
“Can a booking and POS platform for beauty and wellness become the full financial operating system for its 220,000+ SMB merchants?”
HQPleasanton, CA (previously listed as Dublin, CA)
Latest roundPrivate Equity
IndustryVertical SaaS / Beauty & Wellness
The story
Vagaro began as a booking and discovery marketplace for salons and spas. Over time it expanded into a full-featured vertical SaaS platform for beauty, wellness, and fitness businesses, adding POS hardware (PayPro), payroll (via Gusto Embedded), and capital (via Liberis). Vagaro Capital represents a meaningful embedded finance pivot: rather than directing merchants to external lenders, Vagaro now offers revenue-based finance and BNPL for hardware natively within its ecosystem, deepening retention and monetisation of its 220,000+ merchant base.
Last 12 months
Product timeline
2009
Vagaro launched as an online booking and discovery platform for salons and spas.· pivot
2023
Vagaro Capital launched in partnership with Liberis, offering revenue-based finance of $1,000–$500,000 to beauty, wellness, and fitness merchants.· lending
2023
Plaid integration launched to streamline credit card processing sign-up and merchant deposit setup.· banking
2023
Gusto Embedded Payroll integrated into the Vagaro platform for in-app payroll management.· banking
2025
Liberis launched 'Pay with Liberis' BNPL product for hardware purchases via Vagaro Capital for Hardware.· lending
The stack
Payments / PSP
Lending
LiberisVagaro Capital (revenue-based finance, $1,000–$500,000)Capital for Hardware (BNPL via Pay with Liberis)
Payroll
Open banking
Accounting
Accounting gap: minor