ApideckTape
← Embedded Finance Index 2026

Tide

“Can a UK SMB banking platform become the full financial OS for small businesses — combining banking, lending, payments acceptance, payroll, and insurance in a single app?”

Founded2015
HQLondon, United Kingdom
IndustryFintech / SMB banking
The story

Tide launched in 2015 as a mobile-first business current account for UK SMBs, differentiating via ease of onboarding and zero-monthly-fee tiers. It progressively layered on adjacent financial services — expense cards, payroll, invoicing, and accounting integrations — to become a full business management platform. The acquisition of Funding Options transformed Tide into the UK's largest SMB credit marketplace, layering orchestrated lending over its banking base. By 2025 Tide had embedded insurance via Admiral Business and expanded internationally to Germany and India, signalling a strategic push to own the full financial stack for SMBs beyond the UK.

Last 12 months
2025-11
2026-03-01
Product timeline
2015
Tide founded as a business banking platform targeting UK SMBs.· banking
2017
Tide launched its mobile-first business current account underpinned by ClearBank infrastructure.· banking
2020
Tide expanded lending offering to SMBs, adding Business Loans and Credit Flex.· lending
2022
Tide acquired Funding Options to become the UK's largest credit marketplace for SMBs.· lending
2023
Tide launched Card Reader, Tap to Pay on iPhone, and Payment Links powered by Adyen.· card
2024
Tide launched Fuel Cards and expanded payroll and expense card capabilities.· card
2025
Tide launched embedded business insurance in partnership with Admiral Business.· banking
Regulated entities
4
regulatory licences held by Tide
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
The stack
7 layers disclosed in Tide’s embedded-finance stack
Payments / PSP
Adyen
Money movement
in the full report
Banking / BaaS
in the full report
Card issuing
in the full report
Lending
in the full report
Insurance
in the full report
Accounting
in the full report
Accounting gap: minor
21 more providers across 6 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.

Tide — frequently asked

What bank does Tide use?

Tide discloses ClearBank as its banking provider, according to the Embedded Finance Index 2026.

Is Tide a bank?

Tide does not disclose a bank charter of its own; its banking services are provided through ClearBank.

Who is Tide's payment processor?

Tide processes payments through Adyen. Disclosed money-movement rails: ACH and SEPA.

Who issues Tide's cards?

Tide's cards are issued through Prepay Technologies (PPT).

Who provides Tide's lending?

Tide's lending and capital products are provided by Youlend.

Which insurance provider does Tide partner with?

Tide's embedded insurance is provided by Admiral Business.

Which accounting software does Tide integrate with?

Tide integrates with Xero, QuickBooks, Sage, FreeAgent, KashFlow, Crunch and ClearBooks.

What is Tide's embedded finance stack?

The Embedded Finance Index 2026 maps 7 layers in Tide's stack: Payments / PSP (Adyen); Money movement (ACH and SEPA); Banking / BaaS (ClearBank); Card issuing (Prepay Technologies (PPT)); Lending (Youlend, Business Loans, Start Up Loans, Asset Finance and 5 others); Insurance (Admiral Business); Accounting (Xero, QuickBooks, Sage, FreeAgent and 3 others).

Where is Tide headquartered?

Tide is founded in 2015 and headquartered in London, United Kingdom.

Benchmark your own stack

Request an embedded finance strategy assessment

Get a read on where your own stack stands against Tide and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.

  • Your category, mappedHow your stack compares to Tide and the other companies in its category.
  • Build vs. buyWhere a provider relationship would close a gap faster than building it.
  • A named analyst, not a form replyA short call to scope what's actually worth assessing for you.

No newsletter, no sharing your address. We use this to reach out about the assessment and nothing else.