“Can a barbershop scheduling app become the financial operating system for the underbanked barber economy?”
Squire is a vertical SaaS platform built for barbershops, evolving from a booking/POS tool into an end-to-end financial OS for barbers. Major embedded-finance milestones include the 2021 Gusto Embedded payroll launch and a Bond-powered banking + instant-payout product for unbanked/underbanked barbers.
Squire discloses Bond Financial Technologies (now Atelio by FIS) as its banking provider, according to the Embedded Finance Index 2026.
Squire does not disclose a bank charter of its own; its banking services are provided through Bond Financial Technologies (now Atelio by FIS).
Squire processes payments through Squire Payments (self-operated).
Squire's cards are issued through Bond Financial Technologies (now Atelio by FIS).
Squire's payroll is powered by Gusto Embedded.
The Embedded Finance Index 2026 maps 4 layers in Squire's stack: Payments / PSP (Squire Payments (self-operated)); Banking / BaaS (Bond Financial Technologies (now Atelio by FIS)); Card issuing (Bond Financial Technologies (now Atelio by FIS)); Payroll (Gusto Embedded).
Squire was founded by Songe LaRon and Dave Salvant and is headquartered in New York, NY.
Get a read on where your own stack stands against Squire and the rest of its category — what they built versus bought, which providers they use, and where the gaps in your own strategy and competitive set actually are.