Squire
“Can a barbershop scheduling app become the financial operating system for the underbanked barber economy?”
HQNew York, NY
FoundersSonge LaRon, Dave Salvant
IndustryVertical SaaS / Barbershops
The story
Squire is a vertical SaaS platform built for barbershops, evolving from a booking/POS tool into an end-to-end financial OS for barbers. Major embedded-finance milestones include the 2021 Gusto Embedded payroll launch and a Bond-powered banking + instant-payout product for unbanked/underbanked barbers.
Last 12 months
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Product timeline
2021
Partnered with Gusto Embedded Payroll to integrate payroll into the barbershop platform.· payroll
2022
Launched instant payouts and debit card program for barbers via Bond Financial Technologies.· banking
The stack
4 layers disclosed in Squire’s embedded-finance stack
Payments / PSP
Squire Payments (self-operated)
Banking / BaaS
in the full report
Card issuing
in the full report
Payroll
in the full report
Accounting gap: significant
3 more providers across 3 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.