Skedda
“Can a hybrid-work desk-booking SaaS become the default operating layer for the physical office?”
Founded2013
HQBoston, Massachusetts, United States (originally Melbourne, Australia)
FoundersJon Fagg, Ryan McBride, Sam Maurus
Total raisedundisclosed
Latest roundGrowth financing (debt), March 2024
IndustryVertical SaaS / Workplace Management
The story
Skedda started in 2013 as a simple online booking tool for sports facilities and studios, born out of the founders' own frustration managing reservations. Post-pandemic, the company pivoted upmarket into hybrid workplace management, targeting desk booking, meeting rooms, and visitor management for enterprises like Siemens, Mercedes-Benz, and Harvard. The legacy studio/sports use case now lives under a separate 'AllBooked by Skedda' brand — which is where the embedded payments/invoicing story sits — while the flagship Skedda product is a workplace SaaS with no financial services layer.
Product timeline
2013
Skedda founded in Melbourne, Australia as a space-booking system· pivot
2018
GDPR-ready privacy overhaul and DPA offering· compliance
2024
CIBC Innovation Banking provides growth financing to accelerate product and global expansion· funding
2025
Launched Organization Hub for multi-office management· product
2025
AllBooked by Skedda expanded for sports/community spaces with embedded pricing & payments· product
The stack
2 layers disclosed in Skedda’s embedded-finance stack
Payments / PSP
Accounting
in the full report
Accounting gap: significant
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.