SHOPLINE
“Can an Asia-rooted commerce platform challenge Shopify globally by combining vertical depth in APAC with embedded payments and tax compliance for cross-border merchants?”
Founded2013
HQHong Kong
IndustryE-commerce / Platform
The story
Founded 2013 in Hong Kong as an e-commerce SaaS platform serving Asia-Pacific merchants, SHOPLINE has expanded geographically from Greater China and Southeast Asia into Australia, UK, US, and Japan. The platform competes with Shopify as a global omnichannel commerce enabler, with embedded payments (SHOPLINE Payments) as a key monetization layer alongside subscription SaaS revenue.
Product timeline
2013
SHOPLINE founded as e-commerce SaaS platform· founding
2018
Surpassed 100,000 merchants served· growth
2019
Entered Southeast Asia and Mainland China markets· expansion
2022
Surpassed 500,000 merchants served· growth
2023
Entered Australia, UK, US, and Japan markets· expansion
2024
Surpassed 600,000 merchants served· growth
2025
Partnered with Avalara for U.S. sales tax compliance· partnership
The stack
Payments / PSP
FX & payouts
Accounting gap: significant