Semble
“Can a European EHR own the entire operating stack of private healthcare — from clinical notes to embedded billing?”
Founded2015
HQLondon, United Kingdom
FoundersChristoph Lippuner
Total raised~$70M+ (incl. £30M Series C)
Latest roundSeries C, 2025 (£30M)
IndustryVertical SaaS / Healthcare
The story
Founded in 2015 as Heydoc, a UK practice management/EHR system for private clinicians, rebranded to Semble around 2022 as it expanded from solo GPs to multi-site enterprise providers. Recently moved beyond pure SaaS into embedded finance with Semble Pay — a Stripe-powered billing product that replaces the prior 'bring-your-own-Stripe' integration and adds Klarna BNPL and in-clinic terminals — turning payments into a native revenue line alongside the core EHR.
Product timeline
2015
Founded as Heydoc, cloud-based clinical system for private practices· pivot
2021
Series A ($8.3M) led by Smedvig Ventures· funding
2022
Rebrand from Heydoc to Semble· pivot
2024
Series B (£12M) to accelerate workflow automation and integrations· funding
2025
Series C (£30M) to expand connected healthcare platform· funding
2026
Launched Semble Pay (powered by Stripe) replacing prior Stripe Standard integration· banking
The stack
3 layers disclosed in Semble’s embedded-finance stack
Payments / PSP
StripeSemble Pay (self-branded, powered by Stripe)
Lending
in the full report
Accounting
in the full report
Accounting gap: minor
3 more providers across 2 layers, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.