SasaPay
“Can a CBK-licensed mobile money PSP become the interoperable payment infrastructure layer connecting all MNOs, banks, and merchants in East Africa?”
Founded2018
HQNairobi, Kenya
FoundersDennis Githui
IndustryFintech / Mobile Money & Payments
The story
Founded in 2018 as Viewtech Limited, the company built SasaPay as a CBK-licensed mobile money e-wallet targeting the Kenyan mass market. After receiving its PSP licence in October 2021, SasaPay expanded from a consumer wallet to a full-stack payment gateway serving merchants, agents, and developers via open APIs. The platform now positions itself as infrastructure-layer fintech — powering other fintechs, merchants, and financial institutions with interoperable mobile-money rails across Kenya, with early expansion into Tanzania.
Last 12 months
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Product timeline
2018
Viewtech Limited founded to develop mobile money and payment infrastructure in Kenya.· pivot
2021
Central Bank of Kenya granted Viewtech Limited authorisation to conduct payment services; SasaPay mobile money e-wallet launched commercially.· banking
2021
Launched USSD channel (*626#) and mobile app (Android and iOS) for wallet access, alongside web portal and open API.· banking
2022
Expanded interoperability to cover major Kenyan banks (Equity Bank, Stanbic, Orient) and MNOs (Airtel), and introduced PesaLink connectivity.· banking
2023
Opened developer portal and sandbox (docs.sasapay.app / sandbox.skoinapp.net) for third-party C2B and B2C API integrations.· banking
Regulated entities
1
regulatory licence held by SasaPay
Licence types, jurisdictions and registered entities are in the Embedded Finance Index report.
Same company
SasaPay was analysed under more than one name on the same domain, so its stack is split across these dossiers. Each was analysed independently and may name providers the others do not.
The stack
2 layers disclosed in SasaPay’s embedded-finance stack
Payments / PSP
SasaPay (self-operated)
Lending
in the full report
Accounting gap: significant
2 more providers across 1 layer, with confidence-scored evidence and source URLs, are in the Embedded Finance Index report.